Electronic Commerce, Systems & Technology

The objective of the MS in Administrative Studies concentration in Electronic Commerce, Systems & Technology is to provide balanced coverage of both the technological and the strategic aspects of electronic business and commerce. Students explore the tremendous opportunities afforded by the Web, and develop skills in electronic business and commerce technology, electronic business strategic development, e-commerce marketing, e-commerce website functionality (including content and layout of websites and web analytics), and search engine-based marketing, as well as the role of multimedia applications.

Prerequisites

International students are required to demonstrate proficiency in written and oral English skills. International students must take MET AD 501 Business Communications for International Students unless waived by the department.

The department course to satisfy the prerequisite:

  • MET AD 501 Business Communications for International Students (4 cr)

Note that prerequisites cannot be applied toward degree requirements.

Degree Core Courses

(five courses/20 credits)

  • MET AD 632 Financial Concepts
  • MET AD 642 Project Management
  • MET AD 648 Ecommerce
  • MET AD 655 International Business, Economics, and Cultures
  • MET AD 741 The Innovation Process: Developing New Products and Services

Concentration Requirements

(four courses/16 credits)

  • MET AD 660 Databases, Security, and Web Design
  • MET AD 670 Creative Multimedia: Tools, Design, and Application
  • MET AD 680 Global Supply Chains
  • MET AD 737 Innovative Marketing Techniques

Concentration Electives

(select two courses/8 credits)

  • MET AD 571 Business Analytics Foundations
  • MET AD 605 Operations Management
  • MET AD 610 Enterprise Risk Management
  • MET AD 654 Marketing Analytics
  • MET AD 673 Corporate and Global Responsibility
  • MET AD 690 Strategic Logistics Management
  • MET AD 715 Quantitative and Qualitative Decision-Making
  • MET AD 740 Planning and Operating New Ventures
  • MET AD 744 Venture Capital and Financing Innovation
  • MET AD 745 Global Competitiveness
  • MET AD 746 Business Law and Regulation in a Global Environment
  • MET AD 747 Service: Quality, Delivery, and Productivity
  • MET AD 760 International Trade and Logistics
  • MET AD 773 International Business Simulation
  • MET AD 780 Ethics in Management
  • MET AD 790 Data and Transactions Security
  • MET AD 810 Strategies for Electronic Commerce
  • MET AD 850 Business Law
  • MET AD 855 Strategic Advantage
  • MET AD 856 Market and Economic Research and Analysis
  • MET CS 669 Database Design and Implementation for Business

Elective

(select one graduate-level course/4 credits)

Students are encouraged to use this graduate-level course to broaden their understanding of the rapidly growing and changing landscape of Internet commerce operations. This course can be selected from other Administrative Sciences department offerings or Metropolitan College departments as well as from other schools and colleges within Boston University, with an advisor’s approval.