MS in International Marketing Management
NOTE: This site is an archive of 2012–2013 programs and policies at Boston University Metropolitan College. If you are looking for current information about Metropolitan College and its programs, please go to our official website.
Students in the Master of Science in International Marketing Management program benefit from a solid marketing core with state-of-the-art classes in e-commerce, web design, and database analysis—obtaining a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field.
Students also take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. By accessing this “global classroom” via the Internet, students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and projects conducted by professors from our international partner universities. This opportunity provides working students with the ability to participate in virtual learning experiences with other working students around the world, both individually and in teams. All classes are taught in English.
Students receive transcripts from our international partner universities, as well as Boston University.
The programs of the Administrative Sciences Department are designed to meet emerging challenges and complex problems in our ever-expanding global business environment. Our programs, whether they are certificate or degree, are designed around an understanding that the future of business is volatile: solutions that work today may be obsolete tomorrow, and long-term success depends on critical thinking and the ability to make informed decisions based on accurately researched data, improvisation, and authentic, hands-on experience.
The department recognizes that today’s fast-paced, and often volatile, global economy demands a new breed of business leader who is able to think strategically and holistically about business, and able to understand the interconnected nature of the twenty-first-century economy. Today’s business leaders must be strategic visionaries who can prepare organizations for innovation and change in the global environment.
The Administrative Sciences Department boasts a cadre of full-time faculty who reflect the values, quality, and prestige of a world-renowned institution. The department faculty are international and have exceptional academic credentials, excellent teaching abilities, highly recognized publishing records, significant contributions to research, and strong credibility due to their prior corporate experience. In addition to being recognized internationally in their academic fields, many of our faculty have experience on government and private boards, as consultants, entrepreneurs, and advisors to entrepreneurial initiatives.
Internationally renowned for its quality curriculum, teaching, and faculty, the Administrative Sciences Department has been recognized by the world’s leading accrediting bodies for its excellence in management education. The department’s programs are accredited by AACSB International—the Association to Advance Collegiate Schools of Business, and its Master of Science programs in Administrative Studies (Boston) and Management (online) are accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS). In addition, the Master of Science programs in Project Management and Administrative Studies are accredited by the Project Management Institute (PMI) Global Accreditation Center for Project Management Education Programs (GAC).
A total of 12 courses (48 credits) is required, as follows:
(six courses/24 credits)
- MET AD 632 Financial Concepts
- MET AD 642 Project Management
- MET AD 648 Introduction to Electronic Commerce, Systems, and Web Design
- MET AD 655 International Business, Economics, and Cultures
- MET AD 715 Quantitative and Qualitative Decision-Making
- MET AD 741 The Innovation Process: Developing New Products and Services
(four courses/16 credits)
- MET AD 737 Innovative Marketing Techniques
- MET AD 856 Market and Economic Research and Analysis
Choose two of the following:
- MET AD 773 International Business Simulation (intensive Boston University classroom option)
- *ITESM Integral Marketing Communications (online from Mexico)
- *ITESM Doing Business in Mexico and Latin America (online from Mexico or intensive course in Mexico)
- *University of Barcelona/EAE with OBS Doing Business in Western and Eastern Europe (online from Spain or intensive course in Spain)
- *Doing Business in Asia and Pacific Basin Nations
*Courses offered by our international partner institutions.
Plus two additional administrative sciences department graduate-level courses (8 credits), with the advice of the Administrative Sciences Department coordinator.
No grade lower than B- may be applied toward degree, certificate, or diploma requirements. Students earning below a 3.0 cumulative grade point average (GPA) will be placed on academic probation status. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B- are considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.
Students who, in the determination of the department and based on past student performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses, will be dismissed from the program. Students who have not removed themselves from academic probation status after one semester for full-time status or three courses for part-time status will be dismissed from the program.