MS in International Marketing Management


Students in the Master of Science in International Marketing Management program benefit from a solid marketing core with state-of-the-art classes in e-commerce, web design, and database analysis—obtaining a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field.

Students also take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. By accessing this “global classroom” via the Internet, students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and projects conducted by professors from our international partner universities. This opportunity provides working students with the ability to participate in virtual learning experiences with other working students around the world, both individually and in teams. All classes are taught in English.

Students receive transcripts from our international partner universities, as well as Boston University.


All students must demonstrate proficiency in mathematical skills by taking the online ALEKS math tutorial.

Degree Requirements

A total of 12 courses (48 credits) is required, as follows:

Core Courses

(six courses/24 credits)

  • MET AD 632 Financial Concepts
  • MET AD 642 Project Management
  • MET AD 648 Ecommerce
  • MET AD 655 International Business, Economics, and Cultures
  • MET AD 715 Quantitative and Qualitative Decision-Making
  • MET AD 741 The Innovation Process: Developing New Products and Services

Specialization Courses

(four courses/16 credits)

  • MET AD 737 Innovative Marketing Techniques
  • MET AD 856 Market and Economic Research and Analysis

Choose two of the following:

  • MET AD 650 Economic Development via Tourism in the Developing World
  • MET AD 654 Marketing Analytics
  • MET AD 755 Doing Business in North America
  • MET AD 773 International Business Simulation (intensive Boston University classroom option)
  • MET AD 857 Marketing Strategies
  • XRG AD 752 Doing Business in Mexico and Latin America (online from Mexico)
  • XRG AD 893 ITESM Integral Marketing Communications (online from Mexico)

Elective Courses

(two courses/8 credits)

Select two additional administrative sciences department graduate-level courses, with the approval of the online program coordinator.

Good Standing

No grade lower than B- may be applied toward degree, certificate, or diploma requirements. Students earning below a 3.0 cumulative grade point average (GPA) will be placed on academic probation status. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B- are considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.

Students who, in the determination of the department and based on past student performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses, will be dismissed from the program. Students who have not removed themselves from academic probation status after one semester for full-time status or three courses for part-time status will be dismissed from the program.