MS in International Marketing Management

(Online)

Students in the Master of Science in International Marketing Management program benefit from a solid marketing core with state-of-the-art classes in e-commerce, web design, and database analysis—obtaining a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field.

Students also take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. By accessing this “global classroom” via the Internet, students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and projects conducted by professors from our international partner universities. This opportunity provides working students with the ability to participate in virtual learning experiences with other working students around the world, both individually and in teams. All classes are taught in English.

Students receive transcripts from our international partner universities, as well as Boston University.

Department Vision

The programs of the Administrative Sciences Department are designed to meet emerging challenges and complex problems in our ever-expanding global business environment. Our programs, whether they are certificate or degree, are designed around an understanding that the future of business is volatile: solutions that work today may be obsolete tomorrow, and long-term success depends on critical thinking and the ability to make informed decisions based on accurately researched data, improvisation, and authentic, hands-on experience.

The department recognizes that today’s fast-paced, and often volatile, global economy demands a new breed of business leader who is able to think strategically and holistically about business, and able to understand the interconnected nature of the twenty-first-century economy. Today’s business leaders must be strategic visionaries who can prepare organizations for innovation and change in the global environment.

Faculty

The Administrative Sciences Department boasts a cadre of full-time faculty who reflect the values, quality, and prestige of a world-renowned institution. The department faculty are international and have exceptional academic credentials, excellent teaching abilities, highly recognized publishing records, significant contributions to research, and strong credibility due to their prior corporate experience. In addition to being recognized internationally in their academic fields, many of our faculty have experience on government and private boards, as consultants, entrepreneurs, and advisors to entrepreneurial initiatives.

Accreditation

Internationally renowned for its quality curriculum, teaching, and faculty, the Administrative Sciences Department has been recognized by the world’s leading accrediting bodies for its excellence in management education. The department’s programs are accredited by AACSB International—the Association to Advance Collegiate Schools of Business, and its Master of Science programs in Administrative Studies (Boston) and Management (online) are accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS). In addition, the Master of Science in Project Management program is accredited by the Project Management Institute (PMI) Global Accreditation Center for Project Management Education Programs (GAC).

International Opportunities

Online and Boston-based graduate students can participate in a variety of international study experiences through the Administrative Sciences department. These include obtaining a second degree from a foreign partner institution (dual degree program); taking a partner institution’s online course (for our online students); participating in one of the department’s intensive courses abroad; or attending a foreign university. Dual degree students (both campus-based and online) are able to earn a second degree from a foreign university with a reduction in that school’s graduation requirements; in most cases, a student can obtain an MS in International Marketing Management from Metropolitan College and an MBA from a foreign institution in two years of full-time study (with classes in English).

The department strongly believes that international opportunities are a vital part of today’s business education, and strives to make opportunities available to our students whether part-time, full-time, or online. MET partner institutions are located in a variety of countries, including England, France, Germany, Mexico, and Taipei. Information about a range of international opportunities is available from the department or, for online students, the online program coordinator.

Prerequisite

All students must demonstrate proficiency in mathematical skills by taking the online ALEKS math tutorial.

Degree Requirements

A total of 12 courses (48 credits) is required, as follows:

Core Courses

(six courses/24 credits)

  • MET AD 632 Financial Concepts
  • MET AD 642 Project Management
  • MET AD 648 Ecommerce
  • MET AD 655 International Business, Economics, and Cultures
  • MET AD 715 Quantitative and Qualitative Decision-Making
  • MET AD 741 The Innovation Process: Developing New Products and Services

Specialization Courses

(four courses/16 credits)

  • MET AD 737 Innovative Marketing Techniques
  • MET AD 856 Market and Economic Research and Analysis

Choose two of the following:

  • MET AD 755 Doing Business in North America
  • MET AD 773 International Business Simulation (intensive Boston University classroom option)
  • MET AD 777 Doing Business in and with India (online from Boston and on-site in India)
  • MET AD 857 Marketing Strategies
  • *ITESM Integral Marketing Communications (online from Mexico)
  • *ITESM Doing Business in Mexico and Latin America (online from Mexico or intensive course in Mexico)

*Courses offered by our international partner institutions.

Elective Courses

(two courses/8 credits)

Select two additional administrative sciences department graduate-level courses, with the approval of the online program coordinator.

Good Standing

No grade lower than B- may be applied toward degree, certificate, or diploma requirements. Students earning below a 3.0 cumulative grade point average (GPA) will be placed on academic probation status. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B- are considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.

Students who, in the determination of the department and based on past student performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses, will be dismissed from the program. Students who have not removed themselves from academic probation status after one semester for full-time status or three courses for part-time status will be dismissed from the program.