MET MG 435

The structure and operating procedures of advertising agencies and corporate advertising departments in relation to marketing. Active student participation in learning how advertising strategies and concepts are developed and executed. Includes readings, development of advertising strategies, screenings, and analysis of contemporary advertising.

FALL 2017 Schedule

Section Instructor Location Schedule Notes
C1 Staff CAS 323A W 6:00 pm-8:45 pm Designated Core

Note: this course is also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.