MET MG 435
The structure and operating procedures of advertising agencies and corporate advertising departments in relation to marketing. Active student participation in learning how advertising strategies and concepts are developed and executed. Includes readings, development of advertising strategies, screenings, and analysis of contemporary advertising.
FALL 2016 Schedule
|C1||Harding||CAS 222||W 6:00 pm-9:00 pm||Designated Core
Note: this course was also offered during Summer Term