MET MG 435
The structure and operating procedures of advertising agencies and corporate advertising departments in relation to marketing. Active student participation in learning how advertising strategies and concepts are developed and executed. Includes readings, development of advertising strategies, screenings, and analysis of contemporary advertising.
FALL 2012 Schedule
|C1||Harding||CAS 426||W 6:00 pm-9:00 pm||Not for Bsms
Note: this course was also offered during Summer Term