MET HC 759
Health communication is an emerging field in which professional communicators inform, influence and motivate individual, institutional, and public audiences about important health issues. This course examines theories of interpersonal, organizational, and mass communication relevant to the professional communicator in the health field. Reviews strategies of persuasion, the relationship between attitudes and behavior, and the changing nature of health and health delivery in the United States, and evaluates successful and unsuccessful health information campaigns.
Note: this course is also offered during Summer Term