Principles of Search Engine Marketing

MET CM 739

In this course students will become familiar with the basics of Search Engine Optimization and Search Engine Advertising and how these new rapidly growing areas fit into the marketing communications planning process. The course will cover topics such as how search engines work, how users search, how to optimize a website for search engines, how to develop a Search Engine Advertising campaign and how to measure success. The course will also cover Social Media Marketing. At the end of the semester students will present a strategically executed Search Engine Marketing plan. Prerequisite for the course is MET CM 719, Interactive Marketing Communication or permission of the instructor.

SPRG 2016 Schedule

Section Instructor Location Schedule Notes
B1 Potter COM 206 T 6:00 pm-9:00 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.