Social Networks in Strategic Communication Planning
MET CM 737
The purpose of MET CM737, Social Networks in Strategic Communication Planning, is to help students understand the rapid evolution in marketing and communications brought on by the shift in technology that has forever changed traditional media and launched powerful new communications platforms via social media. This course will focus on communications strategy -- where it's been, where it's going with a focus on executing strategies through social media platforms that align with overall business (brand) goals and objectives. To help gain this perspective, students will learn from various experts (guests to class) and hands-on exercises designed to give all students a solid baseline for the dominant and tertiary social media platforms. I fully believe that the best way to learn and understand social media is to jump in and engage with the different platforms. This class will encourage and insist that you engage with at least two social media platforms so you can bring this first-hand knowledge to class.
FALL 2014 Schedule
|B1||Ames||CAS 426||T 6:00 pm-9:00 pm||Stamped Approval
for non-MET students
755 Comm Ave.