Advertising Management

MET CM 721

Prereq: MET CM 708 Administration of a complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.

FALL 2016 Schedule

Section Instructor Location Schedule Notes
A1 Manasian COM 215 M 6:00 pm-9:00 pm

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