Interactive Marketing Communications

MET CM 719

An overview of the theories, practices, and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, mobile, et al.

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
D1 Jacobs R 6:00 pm-9:00 pm Non-MET Adv
students see
Dean Parker,
755 Comm. Ave.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.