Fundamentals of Creative Development

MET CM 717

Examines the creative process in advertising, including concept development, copywriting, layout, and campaign strategies. Emphasis is on print advertising, but radio and television commercials are also included. Assignments include consumer and trade advertisements for both new and mature products.

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
A1 Hackett M 6:00 pm-8:45 pm

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