Consumer Insight and Account Planning

MET CM 711

Grad Prereq: MET CM 708 Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective creative briefs.

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
C1 Sarmiento CGS 113 W 6:00 pm-8:45 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.