Consumer Insight and Account Planning

MET CM 711

Grad Prereq: MET CM 708 Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective creative briefs.

FALL 2015 Schedule

Section Instructor Location Schedule Notes
D1 Sarmiento PSY B55 R 6:00 pm-9:00 pm Stamped Approval
for non-MET students
Non-MET Adv.
students see
Dean Parker,
755 Comm. Ave.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.