Consumer Insight and Account Planning
MET CM 711
Grad Prereq: MET CM 708 Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective creative briefs.
SPRG 2018 Schedule
|C1||Sarmiento||CGS 113||W 6:00 pm-8:45 pm|