Marketing and Audience Development for the Arts
MET AR 720
This course is designed to provide fundamental background in the theory and principles of arts marketing and audience development used by nonprofit performing and visual arts organizations. Case analysis will be employed to review strategies and practices currently used in the cultural sector. Students will be expected to develop their own marketing plans for an arts organization.
FALL 2016 Schedule
|D1||Roth||COM 217||R 6:00 pm-9:00 pm|