Marketing and Audience Development for the Arts

MET AR 720

This course is designed to provide fundamental background in the theory and principles of arts marketing and audience development used by nonprofit performing and visual arts organizations. Case analysis will be employed to review strategies and practices currently used in the cultural sector. Students will be expected to develop their own marketing plans for an arts organization. Arts Admin students only. Prerequisite: AR690

FALL 2014 Schedule

Section Instructor Location Schedule Notes
D1 Roth SHA 201 R 6:00 pm-9:00 pm Prereq: AR690

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.