International Advertising

MET AD 860

Concepts, theories and practice of international, multinational and global advertising. A thorough and contemporary study of the impact of globalization on marketing communications and particularly advertising. The environment of worldwide advertising, the advertising mix and worldwide management.

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Harding CAS 208 M 6:00 pm-9:00 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.