MET AD 860
Concepts, theories and practice of international, multinational and global advertising. A thorough and contemporary study of the impact of globalization on marketing communications and particularly advertising. The environment of worldwide advertising, the advertising mix and worldwide management.
SPRG 2014 Schedule
|B1||Harding||PHO 201||T 6:00 pm-9:00 pm|
Note: this course was also offered during Summer Term