International Advertising

MET AD 860

Concepts, theories and practice of international, multinational and global advertising. A thorough and contemporary study of the impact of globalization on marketing communications and particularly advertising. The environment of worldwide advertising, the advertising mix and worldwide management.

SPRG 2014 Schedule

Section Instructor Location Schedule Notes
B1 Harding PHO 201 T 6:00 pm-9:00 pm

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.