Market and Economic Research and Analysis

MET AD 856

The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
OL Costin ARR TBD-TBD On-line course

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
OL Costin ARR TBD-TBD On-line course

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.