Multinational Tactics, Strategy, and Positioning

MET AD 764

Introduces the student to the contemporary word of international business through an examination of the social, cultural, economic, ecological and commercial aspects that impact global operations. Emphasis is on both the thorough understanding of the effect that international business has on the different functional aspects of the enterprise as well as the manner in which firms organize, operate and formulate strategies in order to maximize their chances of successful operations.

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