Business Strategy and Commercialization in Biotech and Medical Companies

MET AD 748

MET AD 748 Addresses special characteristics of the life science and medical fields that affect the process of turning new technologies and innovative approaches into successful useful products and services, in such areas as gene therapy, diagnostics, and pharmaceuticals, medical imaging systems and artificial hearts, computer/internet based ?health care management information systems?, telemedicine, and bio-informatics/ genomic research tools. Emphasizes development of skills in assessing complex markets and devising useful ?business models? for cost effective commercialization and reduced time to market. Cases, readings, guest lectures, and group projects involving developing original commercialization plans and/or consulting to startup and established companies on these issues.

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