Innovative Marketing Techniques

MET AD 737

Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
EL Pandit GCB 209 W 6:00 pm-9:00 pm Blended course
Class Full

FALL 2014 Schedule

Section Instructor Location Schedule Notes
OL Kanabar ARR TBD-TBD On-line course

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
EL Pandit W 6:00 pm-9:00 pm Blended Course

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
OL Kanabar ARR TBD-TBD On-line course

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.