Innovative Marketing Techniques

MET AD 737

Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr.

FALL 2017 Schedule

Section Instructor Location Schedule Notes
C1 Kanabar CAS 426 W 6:00 pm-8:45 pm Prereq: Ad 648

FALL 2017 Schedule

Section Instructor Location Schedule Notes
O1 Pandit ARR TBD-TBD Prereq: AD648
On-line course

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
C1 Staff W 6:00 pm-8:45 pm Prereq: AD648

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
O1 Staff ARR TBD-TBD Prereq: AD648
On-line course

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.