Marketing, Database, and Enterprise/Customer Relation Management
MET AD 661
The course focuses on solutions to manage and coordinate information and activities across an enterprise. The course reviews a framework to manage an effective program including the design, development, implementation and maintenance of a corporate ERM/CRM process. The course additionally provides lab work in the design and implementation of ERM/CRM database information systems. The lectures and assigned readings cover the ERM/CRM architectures; technologies and best practices and a team project will allow all participants to use a set of frameworks and tools to demonstrate their strategic, operational and technical understanding of ERM/CRM initiatives.