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MET AD 767: Culture and Development
Today the tourist industry is global in respect to the tourists wishes and destinations, i.e., tourists travel to other countries in part to learn about their peoples and cultures. To meet this large and expanding market many tourist companies have become either multinational or have formed working alliances with companies in other countries. This necessitates the need of people working in the tourist industry to have an understanding of cultures beyond their own. In this course we will examine different cultures and see how culture has affected economic, social, political and artistic development and its relationship to multi-national commerce and the tourist industry. Among the cultures to be examined will be: Western Europe, America, Middle East, and Sub-Saharan Africa.
MET AD 769: Cultural Tourism and the Art and Festival Industries
Festivals and events are found in all societies. They are increasingly seen as unique tourist attractions and as destination image makers. Ranging from mega events such as the Olympics to small community festivals, they constitute one of the most exciting and fastest growing forms of sustainable cultural tourism. In this course students will learn how to plan, develop, and market festivals and events as tourism attractions. 4cr.
MET AD 773: International Business Simulation
Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course.
MET AD 775: Corporate Communications And Investor Relations
The communications role of investor relations and corporate communications is discussed as it relates to all aspects of the company. The role of communications, channels of information, stakeholders, and legal/regulatory frameworks concerning information are the central themes of the course.
MET AD 780: Ethics in Management
Those in leadership and managerial positions are often confronted with difficult decisions that have far-reaching implications and the ability to balance competing social and ethical values. This practical course explores different ways of approaching challenging ethical dilemmas through theories, cases, contemporary issues, and exercises -- and in the context of various cultures and business and organizational settings. 4 cr.
MET AD 783: International Investments
Prereq: MET AD630, MET AD731, MET AD717
Topics include the concepts of investment and portfolio management applied to the complex multinational and multicurrency environment; analysis of international money, capital markets and foreign exchange markets, as well as foreign company evaluation. Students are exposed to the concepts and techniques of risk management, global equity investing, and the world's major stock markets.
MET AD 790: Data and Transaction Security
Undergraduate Prerequisites: MET AD 648, MET AD 660
Develops knowledge and skills for both Electronic Commerce Payment Mechanisms and Data Transactions Security of information and information systems within organizations. Payment options for electronic commerce such as E-Cash, SET, credit cards, systems design, and methods of dealing with risks are covered. Other topics include: designing, implementing, managing, and auditing security at all levels; techniques for assessing risk associated with accidental and international breaches of security; ethical uses of information and privacy consideration, encryption, and digital certificates.
MET AD 800: Master's Thesis
Undergraduate Prerequisites: Six completed program courses.
Graduate Prerequisites: Six completed program courses.
An extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. May be credited toward concentration elective.
MET AD 801: Master's Thesis
Undergraduate Prerequisites: Seven completed program courses including MET AD 800.
Graduate Prerequisites: MET AD 800; Seven completed program courses including MET AD 800.
The second course of an extensive research project culminating in a written paper and oral defense. Research is conducted under intensive faculty supervision. Requires department approval and thesis supervisor from full-time faculty. Considered a free elective.
MET AD 810: Strategies for Electronic Commerce
This course focuses on a variety of issues ranging from strategic marketing and the economics of electronic commerce to opportunities and challenges for the government. Students from various industry sectors have an opportunity to specialize according to their area of need. A variety of learning tools such as lectures, case studies, group exercises, and discussions will be used. The course exposes participants to the various strategic implications of electronic commerce.
MET AD 850: Business Law
Historical background of the judicial system. The principles of law as they relate to business transactions; law of contracts, sales, agency, and property; legal aspects of business organizations; creation, corporate structure, and dissolution; securities, regulation, antitrust and labor laws.
MET AD 852: International Market Research
Examination of major marketing issues affecting companies operating in a global environment. Students will achieve an understanding of the economic, political, and cultural differences among nations as they affect marketing opportunities and operations. Develop skills to identify and evaluate international marketing opportunities. 4cr.
MET AD 855: Strategic Advantage
Strategy concerns the long-term direction, scope and performance of an organization within its specific context. While senior managers are normally responsible for strategic planning, the implementation of strategy is most effective if managers at all levels ensure that their actions, performance goals, resource applications, etc. are aligned with the efforts of other functions and departments, and with the major strategic orientation of the firm. This module aims to develop critical understandings and insights about strategy and strategic management at the business unit level.
MET AD 856: Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.
MET AD 857: Marketing Strategies
Strategic and operational marketing issues arising in the firm's operations. Topics include market screening, decisions, entry strategies, product/service development, as well as designing the marketing plan and its implementation. 4 cr.
MET AD 860: International Advertising
Concepts, theories and practice of international, multinational and global advertising. A thorough and contemporary study of the impact of globalization on marketing communications and particularly advertising. The environment of worldwide advertising, the advertising mix and worldwide management.
MET AD 893: Special Topics: Politics, Public Relations and Public Policy: The Boston Harbor Clean Up
Examines various approaches to developing "high tech" innovation based economies as a route to self sufficiency and growth. Factors studied include both structural reforms in the political, legal and economic areas, and government sponsored initiatives in higher education, basic research, private venture capital, grants to support new product development by promising ventures, and the creation of science and technology parks and "incubators." Students independently research, write, and present studies of the strategies of various countries. This will be augmented by case studies, reading, and guest speakers on strategies being employed in such countries as Taiwan, Thailand, and Brazil.
MET AD 894: Seminar in Special Topics
AD894 is the designation for "Special Topics in Administrative Sciences". The subject matter for AD894 courses changes from semester to semester.