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MET AD 739: Marketing Management
Provides basic marketing knowledge and develops analytical and decision-making skills. Marketing tools, issues, programs, and institutions and their relationship to other management functions. Consumer behavior, promotional tools, pricing, distribution channels, product policy, marketing organization, control, and information systems.
MET AD 740: Planning and Operating New Ventures
Graduate Prerequisites: MET AC 630 and MET FI 631
Includes opportunity assessment and feasibility analysis, concept development, budgeting and financial operations, financial and human resource management, legal and organizational issues, role of boards and external advisors that lead to the writing of a business plan.
MET AD 741: The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality.
MET AD 742: Program and Project Management
This survey course provides an integrative approach to project management focusing on the skills that are fundamental to successful completion of projects. The course covers the project management life cycle, project selection and alignment with organizational strategy, project definition, risk analysis, work break down structure, activity scheduling, and resolving scheduling conflicts. The course examines the concepts and applied techniques for cost effective management of both long-term development and short term projects. The content covers planning, scheduling, organizing, and controlling projects, for example, product development, construction, information systems, new businesses, and special events. Management principles and methodology are provided as they apply to projects, with special focus on leadership, teaming, and coordinating individual and group efforts. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course could give you a significant competitive advantage in the marketplace.
MET AD 743: Managing Employees, Professionals, and Teams
The course explores the issues that managers face when attempting to get work accomplished through other individuals or teams as they arise in organizations that employ numerous professionals and that emphasize innovation in their products, services, and internal processes. The relationship between individuals, organizations and the larger social context is studied. Focus Topics include: motivation, incentive systems, team and work flow management. The course discusses management techniques, effective verbal and nonverbal communication methods and negotiation skills as they pertain to the different aspects of managing individuals or teams. Successful managers have developed the ability to understand the nature of conflict and its resolution through persuasion, collaboration, and negotiation. Students will learn theories of interpersonal and organizational conflict and its resolution as applied in personal, corporate, historical, and political contexts.
MET AD 744: Venture Capital and Financing Innovation
Prereq: MET AD731
Provides an analysis of the economics of innovation and the means by which firms secure the necessary capital to begin or expand operations. Procedures for raising venture capital through investment institutions and individuals are discussed.
MET AD 745: Global Competitiveness
Reviews the process whereby organizations establish and pursue goals within internal and external constraints, resources, and opportunities. Topics include strategy and tactics; the process of strategic choice and adjustment; resource assessment; environmental and competitor analysis; stakeholders and values; and strategy implementation, control, and valuation.
MET AD 746: Business Law and Regulation in a Global Environment
Examines legal issues that affect high technology firms. Topics include copyright, reverse engineering, trade secrets, patents, international legal differences, the Uniform Commercial Code, and product liability. Cases drawn from high tech industries are used to emphasize current and future developments.
MET AD 747: Service: Quality, Delivery, and Productivity
Topics include, the shift toward international service economies, the increasingly large service component in "non-service" industries, integrating service in the development of products and the critical role employees play in delivering service quality.
MET AD 748: Business Strategy and Commercialization in Biotech and Medical Companies
Graduate Prerequisites: MET AD 500; or equivalent, stamped approval.
MET AD 748 Addresses special characteristics of the life science and medical fields that affect the process of turning new technologies and innovative approaches into successful useful products and services, in such areas as gene therapy, diagnostics, and pharmaceuticals, medical imaging systems and artificial hearts, computer/internet based ?health care management information systems?, telemedicine, and bio-informatics/ genomic research tools. Emphasizes development of skills in assessing complex markets and devising useful ?business models? for cost effective commercialization and reduced time to market. Cases, readings, guest lectures, and group projects involving developing original commercialization plans and/or consulting to startup and established companies on these issues.
MET AD 749: International Economics
This course involves the study of the foundations of the trade theory as well as modern international economics issues. It utilizes a self-directed approach through computer testing, electronic interaction with the instructor, video-tape series, and a comprehensive research project. 4cr.
MET AD 750: International Commerce: Central, Eastern, and CIS Nations
Investigates the geopolitical environment and its relationship to business activity in this dynamic region of the world. The democratization of political institutions, reforms, and dramatic reorganization of economic institutions are discussed.
MET AD 751: International Commerce: European Community
Explores the implications of the full economic integration of the European Community for those engaged in international business. Case studies, lectures, and projects addressed to corporations' multinational strategies to adapt to the changing environment of an integrated European market.
MET AD 753: International Commerce: Pacific Basin and East Asia
The fast-growing, newly industrialized economies of Asia are posting some of the world's highest growth rates. What does that mean for global management strategies? The cultural, economic, and political aspects of Japan's success are examined.
MET AD 754: International Commerce: Middle East
Explores the geopolitical environment of the Middle East and its interaction with business. This course integrates the cultural impact on trade via governments, economic systems, and local labor. 4cr.
MET AD 756: Economics for Business
Considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. Applies economic principles to the solution of problems in organizations using optimization procedures. Considers problems of decision making relating to demand, production, costs, market structure, and price.
MET AD 757: International Business Law
Provides the student with an understanding of different legal systems as they relate to international business transactions. The seminar builds the analytical skills required to evaluate legal processes, law, and legislation-related events in international business dealings.
MET AD 758: Eco-Tourism
The course examines the emerging area of eco-tourism in both developing and developed nations. The issues discussed involve the purpose of eco-tourism, importance to GDP, infrastructure demands, return on investment, and the possible financial strains and returns to local areas. The course provides a thorough examination of potential benefits as well as liabilities of eco-tourism to the region, indigenous population, and nation as well as who can gain and who can lose from such undertakings.
MET AD 759: International Commerce: South America
Analysis of the countries of South America and the trading relationships between them as well as the region's trade with other nations. Course provides an evaluation of the impact of the region's governments, economic systems, and labor on business activities.
MET AD 760: International Trade and Logistics
Techniques and procedures for conducting international trade. The course focus is practical. Topics include operations, government agencies and import/export channel networks, and the evaluation of international opportunities. Designed to provide students with the skills and tools necessary for international trade.