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MET AD 647: Project and Program Governance
Prereq: MET AD642
This is a comprehensive course on project and program monitoring, evaluation, and governance. Students will also understand enterprise wide-project interdependencies and determine the optimal pacing for a program to enable appropriate planning, scheduling, executing, monitoring, and controlling of the projects within a program in the future. It covers governance and evaluation methods that will be useful at various levels of large projects, including government and nonprofit organizations. This course will help project and program managers, analysts, consultants, educators, and managers in government, nonprofit, and private institutions to assess program results and identify ways to improve program performance. Other topics include: evaluation for small nonprofit organizations; assessing and improving planning, implementation and effectiveness; governance methodology and models; using evaluation tools and applications to assess factors linking projects under one program and provide the best allotment of resources between those projects; monitor complex, multi-project programs, and drill into current project details; enable collaboration and stakeholder alignment throughout a project life-cycle. Other topics include: creating a transparent and accountable organization with well-defined roles and one that is based on transparency, resource allocation and decision making and enterprise project management.
MET AD 648: Ecommerce
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices.
MET AD 649: Agile Project Management
Prereq: MET AD642
The course provides an understanding of how new Agile principles and practices are changing the landscape of project management. The course is designed to give project managers fresh new insight into how to successfully blend Agile and traditional project management principles and practices in the right proportions to fit any business and project situation. The course provides a deep understanding of Agile project management principles and practices in order to see them as complementary rather than competitive to traditional project management. Topics include: Agile fundamentals, principles, and practices; roots of Agile in TQM and Lean Manufacturing; adapting an Agile approach to fit a business environment; planning and managing an enterprise-level Agile transformation; scaling agile to an enterprise level using enterprise-level Agile frameworks and Agile Project Management tools. 4cr.
MET AD 650: Economic Development via Tourism in the Developing World
Many branches of the tourism industry have become incorporated into the increasingly important economic paradigm of sustainable economic development (economic development while minimizing the negative environmental, social and cultural impact of such development) in both the developed and developing world. In this course students will visit a developing country and learn how the tourist industry has developed in that country, determine how sustainable that development has been and what are potential directions for future growth in the tourist industry.
MET AD 654: Marketing Analytics
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the-art statistical and analytics tools. Students will have an opportunity to gain basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions.
MET AD 655: International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations.
MET AD 657: Economic Sustainability, Development, and Competitiveness of a Tourist Destination
This course allows the student to understand and learn how to develop and manage tourism destinations that have the capability to perform effectively in an increasingly competitive international marketplace in ways that are environmentally, socially, and culturally sustainable. Topics include: the evolving nature of competition and sustainability, dimensions of competitive destination and sustainable destination, the global macro-environment for tourism, the competitive micro-environment, core resources and attractors, supporting facilities, and destination policy, planning, and development.
MET AD 660: Databases, Security, and Web Design
Undergraduate Prerequisites: MET AD 648.
MET AD 661: Marketing, Database, and Enterprise/Customer Relation Management
The course focuses on solutions to manage and coordinate information and activities across an enterprise. The course reviews a framework to manage an effective program including the design, development, implementation and maintenance of a corporate ERM/CRM process. The course additionally provides lab work in the design and implementation of ERM/CRM database information systems. The lectures and assigned readings cover the ERM/CRM architectures; technologies and best practices and a team project will allow all participants to use a set of frameworks and tools to demonstrate their strategic, operational and technical understanding of ERM/CRM initiatives.
MET AD 665: Supply Chain Management
Provides an overview of the supply chain management process relating to the major, and often competing, supply chain challenges concerning the simultaneous standardization and differentiation of consumer preferences for products and the continued minimization emphasis in supply chains. Topics evolve from historical supply chains that focused on efficiencies and execution to more competitive strategy oriented chains that involve getting the ?right? products to the consumer/marketplace at the right quality/price and quantity.
MET AD 667: Innovation, Global Competitiveness, and National Economic Development
Examines various approaches to developing high tech innovation based economies as a route to self sufficiency and growth. Factors studied include both structural reforms in the political, legal and economic areas, and government sponsored initiatives in higher education, basic research, private venture capital, grants to support new product development by promising ventures, and the creation of science and technology parks and incubators. Students independently research, write, and present studies of the strategies of various countries. This will be augmented by case studies, reading, and guest speakers on strategies being employed in such countries as Taiwan, Thailand, and Brazil.
MET AD 670: Creative Multimedia: Tools, Design, and Application
Prereq: MET AD648
Introduces creative aspects of Web design using application programs such as Flash and Rixio/Adobe Multimedia. Students will have an opportunity to develop applications that integrate text content with video, digital photographs, computer animation, and computer graphics for website enhancement. This course will also focus on the exploration of a range of issues such as principles of good Web design and use of multimedia/Flash in major business applications. Students will create projects that integrate digital media, digital sound, and computer animation for e-learning, e-commerce, and related application areas.
MET AD 673: Corporate and Global Responsibility
The course provides an introduction to the main concepts of Global Responsibility and its impact on management. It addresses many issues surrounding what are commonly referred to as Corporate and Social Responsibility as well as the issues of related sustainability. The course covers topics such as: Marketing, Finance, ethics, Risk Assessment, Communication and Strategy. The course is designed to help understand why corporate social responsibility is important in the public and private sectors and enable students to examine how the organizational can be impacted by CSR.
MET AD 680: Global Supply Chains
This course analyzes the managerial activities required to support manufacturing and service industry international strategies to assure that that products/services are delivered/provided in the quality and timely manner expected through the use of global supply chains, outsourcing relationships and multi-country operations. The course focuses on contemporary strategic issues that affect both large and small corporations and includes: the strategic role of the internet, international trade and logistics, cross cultural teaming, supply chain dynamics, information management, inventory scheduling and control, international coordination and transportation and customer service. 4cr.
MET AD 682: Risk Assessment and Security Management
The course reviews the management issues involved with security and risk analysis. Topics include risk identification, risk management and alternative response actions. Security is analyzed from the numerous perspectives to nclude: infrastructure, employee, visitor and computer systems. Security is resented from the levels of the: firm as well as the local, state and national environment. Focus is on the proactive investment of resources to develop a comprehensive plan that identifies the elements of security and risk analysis as well as presents options for risk mitigation.
MET AD 683: Infrastructure and Logistical Planning for Tourism Development
The course provides an in depth examination of the role of infrastructure and logistics in economic and tourism development. Students are exposed to national and international examples of infrastructure and logistics models as they related to the successful, or unsuccessful, attempts to initiate economic/tourism development, growth and/or maintenance. The problems and challenges facing private firms and governments as they attempt to integrate economic development and growth into an existing culture and environment are presented. The role of national, regional and local infrastructures is discussed as they relate to an intergraded economic development plan. The use, types and importance of infrastructure is presented, as are methods to develop models to assess needs and resource allocation.
MET AD 700: Strategic Management in Health Care Services
This course will look at the fundamental problems and issues facing providers of health care in the United States. Major topics will include: Managed Care, Capitation, Medicare & Medicaid reimbursement, consolidation & market share strategy, and managing quality in a tight margin business.
MET AD 709: Case Studies in Current Corporate Financial Topics
Prereq: MET AD630, MET AD731
Finance forecasting and planning; capital budgeting, cost of capital, dividend policy, rate of return, and financial aspects of growth. Readings and extensive use of case studies.
MET AD 711: Leadership and Strategy
This course focuses on the role of the leadership of a corporation in determining and implementing the corporation?s strategy. Through the analysis and the discussion in class of a number of cases, the leadership styles, approaches and methods will be studied, as well as the implications for the strategies of the corporations concerned, and the resulting successes or failures.
MET AD 712: Financial Markets and Institutions
Prereq: MET AD630, MET AD731
Investigation and analysis of organization, structure, and performance of U.S. money and capital markets, and institutions. Examines regulation of the financial industry and the role of financial instruments.