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MET AD 657: Economic Sustainability, Development, and Competitiveness of a Tourist Destination
This course allows the student to understand and learn how to develop and manage tourism destinations that have the capability to perform effectively in an increasingly competitive international marketplace in ways that are environmentally, socially, and culturally sustainable. Topics include: the evolving nature of competition and sustainability, dimensions of competitive destination and sustainable destination, the global macro-environment for tourism, the competitive micro-environment, core resources and attractors, supporting facilities, and destination policy, planning, and development.
MET AD 660: Databases, Security, and Web Design
Undergraduate Prerequisites: MET AD 648.
MET AD 661: Marketing, Database, and Enterprise/Customer Relation Management
The course focuses on solutions to manage and coordinate information and activities across an enterprise. The course reviews a framework to manage an effective program including the design, development, implementation and maintenance of a corporate ERM/CRM process. The course additionally provides lab work in the design and implementation of ERM/CRM database information systems. The lectures and assigned readings cover the ERM/CRM architectures; technologies and best practices and a team project will allow all participants to use a set of frameworks and tools to demonstrate their strategic, operational and technical understanding of ERM/CRM initiatives.
MET AD 665: Supply Chain Management
Provides an overview of the supply chain management process relating to the major, and often competing, supply chain challenges concerning the simultaneous standardization and differentiation of consumer preferences for products and the continued minimization emphasis in supply chains. Topics evolve from historical supply chains that focused on efficiencies and execution to more competitive strategy oriented chains that involve getting the ?right? products to the consumer/marketplace at the right quality/price and quantity.
MET AD 667: Innovation, Global Competitiveness, and National Economic Development
Examines various approaches to developing high tech innovation based economies as a route to self sufficiency and growth. Factors studied include both structural reforms in the political, legal and economic areas, and government sponsored initiatives in higher education, basic research, private venture capital, grants to support new product development by promising ventures, and the creation of science and technology parks and incubators. Students independently research, write, and present studies of the strategies of various countries. This will be augmented by case studies, reading, and guest speakers on strategies being employed in such countries as Taiwan, Thailand, and Brazil.
MET AD 670: Creative Multimedia: Tools, Design, and Application
Prereq: MET AD648
Introduces creative aspects of Web design using application programs such as Flash and Rixio/Adobe Multimedia. Students will have an opportunity to develop applications that integrate text content with video, digital photographs, computer animation, and computer graphics for website enhancement. This course will also focus on the exploration of a range of issues such as principles of good Web design and use of multimedia/Flash in major business applications. Students will create projects that integrate digital media, digital sound, and computer animation for e-learning, e-commerce, and related application areas.
MET AD 673: Corporate and Global Responsibility
The course provides an introduction to the main concepts of Global Responsibility and its impact on management. It addresses many issues surrounding what are commonly referred to as Corporate and Social Responsibility as well as the issues of related sustainability. The course covers topics such as: Marketing, Finance, ethics, Risk Assessment, Communication and Strategy. The course is designed to help understand why corporate social responsibility is important in the public and private sectors and enable students to examine how the organizational can be impacted by CSR.
MET AD 680: Global Supply Chains
This course analyzes the managerial activities required to support manufacturing and service industry international strategies to assure that that products/services are delivered/provided in the quality and timely manner expected through the use of global supply chains, outsourcing relationships and multi-country operations. The course focuses on contemporary strategic issues that affect both large and small corporations and includes: the strategic role of the internet, international trade and logistics, cross cultural teaming, supply chain dynamics, information management, inventory scheduling and control, international coordination and transportation and customer service. 4cr.
MET AD 682: Risk Assessment and Security Management
The course reviews the management issues involved with security and risk analysis. Topics include risk identification, risk management and alternative response actions. Security is analyzed from the numerous perspectives to nclude: infrastructure, employee, visitor and computer systems. Security is resented from the levels of the: firm as well as the local, state and national environment. Focus is on the proactive investment of resources to develop a comprehensive plan that identifies the elements of security and risk analysis as well as presents options for risk mitigation.
MET AD 683: Infrastructure and Logistical Planning for Tourism Development
The course provides an in depth examination of the role of infrastructure and logistics in economic and tourism development. Students are exposed to national and international examples of infrastructure and logistics models as they related to the successful, or unsuccessful, attempts to initiate economic/tourism development, growth and/or maintenance. The problems and challenges facing private firms and governments as they attempt to integrate economic development and growth into an existing culture and environment are presented. The role of national, regional and local infrastructures is discussed as they relate to an intergraded economic development plan. The use, types and importance of infrastructure is presented, as are methods to develop models to assess needs and resource allocation.
MET AD 688: Web Analytics for Business
Explore web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google analytics tool is used for collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of web sites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated.
MET AD 690: Strategic Logistics Management
The course will provide students the qualitative and quantitative methods and tools used by today's logistics and transportation managers, and will use an applied problem-solving approach. Specifically, the course will emphasize decision-making in the areas of transportation management, warehouse and distribution center operations, and logistics network design that includes an understanding of key tradeoffs and the effect of variance in a logistics system.
MET AD 700: Strategic Management in Health Care Services
This course will look at the fundamental problems and issues facing providers of health care in the United States. Major topics will include: Managed Care, Capitation, Medicare & Medicaid reimbursement, consolidation & market share strategy, and managing quality in a tight margin business.
MET AD 709: Case Studies in Current Corporate Financial Topics
Prereq: MET AD630, MET AD731
Finance forecasting and planning; capital budgeting, cost of capital, dividend policy, rate of return, and financial aspects of growth. Readings and extensive use of case studies.
MET AD 711: Leadership and Strategy
This course focuses on the role of the leadership of a corporation in determining and implementing the corporation?s strategy. Through the analysis and the discussion in class of a number of cases, the leadership styles, approaches and methods will be studied, as well as the implications for the strategies of the corporations concerned, and the resulting successes or failures.
MET AD 712: Financial Markets and Institutions
Prereq: MET AD630, MET AD731
Investigation and analysis of organization, structure, and performance of U.S. money and capital markets, and institutions. Examines regulation of the financial industry and the role of financial instruments.
MET AD 713: Derivative Securities and Markets
Prereq: MET AD630, MET AD731
Provides an overview of operation, mechanics, and structure of the derivative markets and covers the concepts of options and futures pricing, arbitrage, and risk management. Emphasizes the theory of risk management and hedging opportunities offered by derivative securities.
MET AD 714: Mergers and Acquisitions
Prereq: MET AD630, MET AD731
This course examines the process by which takeovers and other corporate control transactions take place. Of particular interest will be the defensive measures by management against hostile bids, buyout transactions, the relation of takeovers to capital structure changes, and the insider trading in takeover contests.
MET AD 715: Quantitative and Qualitative Decision-Making
Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes.
MET AD 716: Managing Financial Institutions
Prereq: METAD630, MET AD731
Course acquaints the student with the role of financial management in the new broad financial service industry. Topics include the changing legal/regulatory environment in which financial institutions operate liquidity and reserve positions, assist-liability management marketing issues as well as the tools necessary for managing financial institutions.