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MET CJ 710: Applied Digital Forensic Investigation
This course is designed to engage students for conducting successful forensic examinations of digital devices and computer networks with hands-on-experience within the Virtual Security Lab. The course introduces EnCase forensic software, which has received the high acceptance rate in a court of law as an expert witness. The course aims to cover various cybercrime topics and digital forensic investigation practices using digital evidence samples. In the process of learning, students will explore the nature of specific cybercrime and be able to successfully analyze and document the digital evidence related to the crime.
MET CJ 725: Forensic Behavior Analysis
This course will examine the fascinating world of forensic psychology. It will examine the way in which the law and mental health intersect and forensic psychologists help the court in addressing a variety of cases and issues. The course will explore how expert opinions are formed and provided on a variety of issues including; not guilty by reason of mental illness pleas, competency to stand trial, prediction of future violence, sexual predators; psychopaths, the forcible medication of mentally ill patients, and civil commitment. The difference between sound and "junk" science will be discussed.
MET CJ 750: Policing in a Democratic Society
Police agencies play a critical role in a democratic society. While seeking to maintain order, enforce the law and deliver services effectively, police agencies are held accountable to a wide-variety of values by a number of powerful stakeholders. Police leaders, managers, and other personnel must understand the complexities of the police role in society, the political and legal constraints placed on them in addition to being experts in effective, evidence-based approaches to dealing with crime problems in the community. By applying theory, policy, and evaluation literature to the cutting-edge practices in the field, this course provides students with an advanced understanding in the field of police leadership, management, strategy, and accountability within a democratic society. 4 cr.
MET CJ 775: Seminar in the Law and Criminal Procedure
This course examines the origins and evolution of contemporary criminal procedure. Case law governing criminal justice functions such as stops, interrogations, arrests, warrants, identification practices, the use of informants, and searches and seizures will be explored through the prism of the U.S. Constitution and the Bill of Rights.
MET CJ 801: Special Project in Criminal Justice
Graduate Prerequisites: approval of program director prior to registration.
Individual faculty supervision of an independent student project demonstrating application of previous program coursework to a selected topic, issue, or theme in criminal justice.
MET CJ 831: Criminal Justice Administration
The challenge of administering, managing, and leading today's criminal justice organizations is becoming increasingly complicated due to many factors, ranging from terrorism and cyber crime to politicization and privatization. This course provides students with not only a conceptual and theoretical basis on which to manage these complex entities, but also practical approaches to organizational effectiveness, integrity, and innovation.
MET CM 702: Advertising and Society
Analyzes the impact of advertising on individuals and society and evaluates the ethical, moral, and legal questions relating to the advertising industry. The history of advertising and the rise of consumerism will be studied to create a paradigm for understanding the social effects of advertising. Students will study the issues of advertising in cyberspace and questions of privacy and protection from intrusive communication messages.
MET CM 704: Contemporary Mass Communication
Overview of and current trends in the contemporary mass media labor force. Topics include career opportunities in print, film, broadcast, and digital media; changing relationships between media; contemporary patterns of ownership and audience attention; how the media select their content, how they are financed, and how they are related to agencies of control; and ethical issues and controversies regarding media content and influences.
MET CM 707: Writing for Media Professionals
Introduction to basic formats, including news releases, editorials, features, profiles, scripts, and basic copy qualities such as readability, clarity, crispness, color, and organization. Emphasis on developing the ability to write copy for varied audiences. Regular writing assignments; considerable rewriting. Includes lead writing, editing, and interviewing.
MET CM 708: Principles and Practices of Advertising
Overview of the nature, function, practice, and social, economic, and behavioral aspects of advertising. Student teams develop advertising plans, create campaigns, and explore problems of account management, creativity, production, and ethics.
MET CM 711: Consumer Insight and Account Planning
Grad Prereq: MET CM 708 Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective creative briefs.
MET CM 714: Video in the Digital Age
Undergraduate Prerequisites: MET CM 716 or MET CM 717 or MET CM 744.
The role of video has become even more significant in terms of the digital environment for branded content, webisodes, viral video, corporate micro-documentaries, and instructional/educational website content. How this is integrated with, and disseminated by, social media is key. In addition, budgetary constraints in relation to work for the web often require a different creative approach than traditional broadcast media. This course explores the creative development of video concepts and introduces students to basic production techniques as they relate to the development of video geared for the web. This is mainly a writing and concept development course. Some rudimentary editing techniques are discussed throughout the semester.
MET CM 716: Digital Communication
This course is designed to introduce students to using new media tools for creating media communication. Students build an integrated campaign and web site using software, which includes Photoshop, InDesign, iMovie, Dreamweaver and Flash. Students develop an understanding of the process of design consisting of: ideation, strategy and execution.
Permission required for non-MET students. Contact Metropolitan College, 755 Commonwealth Avenue, Room 103 (617-353-3000) for more information.
MET CM 717: Fundamentals of Creative Development
Examines the creative process in advertising, including concept development, copywriting, layout, and campaign strategies. Emphasis is on print advertising, but radio and television commercials are also included. Assignments include consumer and trade advertisements for both new and mature products.
MET CM 719: Interactive Marketing Communications
An overview of the theories, practices, and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM/PPC), display advertising, social networking, gaming, mobile, et al.
MET CM 721: Advertising Management
Prereq: MET CM 708 Administration of a complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.
MET CM 726: Strategic Brand Solutions
Explores the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues.
MET CM 736: New & Traditional Media Strategies
Undergraduate Prerequisites: MET CM708
Examines media planning, buying and sales as performed by advertising agencies, clients, and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communications media and their effects on advertisers.
MET CM 737: Social Networks in Strategic Communication Planning
The purpose of MET CM737, Social Networks in Strategic Communication Planning, is to help students understand the rapid evolution in marketing and communications brought on by the shift in technology that has forever changed traditional media and launched powerful new communications platforms via social media. This course will focus on communications strategy -- where it's been, where it's going with a focus on executing strategies through social media platforms that align with overall business (brand) goals and objectives. To help gain this perspective, students will learn from various experts (guests to class) and hands-on exercises designed to give all students a solid baseline for the dominant and tertiary social media platforms. I fully believe that the best way to learn and understand social media is to jump in and engage with the different platforms. This class will encourage and insist that you engage with at least two social media platforms so you can bring this first-hand knowledge to class.
MET CM 739: Principles of Search Engine Marketing
In this course students will become familiar with the basics of Search Engine Optimization and Search Engine Advertising and how these new rapidly growing areas fit into the marketing communications planning process. The course will cover topics such as how search engines work, how users search, how to optimize a website for search engines, how to develop a Search Engine Advertising campaign and how to measure success. The course will also cover Social Media Marketing. At the end of the semester students will present a strategically executed Search Engine Marketing plan. Prerequisite for the course is MET CM 719, Interactive Marketing Communication or permission of the instructor.