BS in Communication

To receive the BS degree from Boston University, students must complete a total of 32 courses.

To satisfy the requirements of any of the three specializations offered by the Department of Mass Communication, Advertising & Public Relations, students take a combination of three courses required of all students, one selected from a list of options, three selected from liberal arts, and five from one of the three major areas of concentration (each of which has its own pattern of requirements). The remaining courses are electives. These configurations of courses can be explained as follows.

From section one below, all three courses are required of all students. From section two, students can select one course. As explained in section three, three courses must be selected from the College of Arts & Sciences. Finally, each of the specializations has its own pattern of required and optional courses as explained under its heading.

  1. All students must take the following three required foundation courses:
    • COM CM 321 Mass Communication Research
    • COM CM 331 Writing for Mass Communication
    • COM CM 380 Theory and Process of Communication
  2. All students must choose one course from the following list of communication discipline courses:
    • COM CM 303 Organizational Structure and Behavior
    • COM CM 311 Professional Presentation (Communication Studies students cannot count this course here)
    • COM CM 323 Design and New Media
    • COM CM 409 Persuasion and Public Opinion
    • COM CM 481 Law of Communication (Communication Studies students cannot count this course here)
  3. Students must also complete a sequence of at least three courses at the 300 level or above in the College of Arts and Sciences to satisfy the major’s CAS concentration. For a foreign language concentration, lower-level courses may be accepted for the three course requirement. Students pursuing a minor in CAS may also use lower-level courses toward the CAS concentration.
  4. The remaining courses for the degree, in addition to the following specialization courses, are free electives that can be taken in any school at Boston University in any pattern.

Specializations

After choosing one of the three specializations listed below, students must complete five courses (20 credits) in their chosen field. With minor exceptions, these will be taken during the junior and senior years. Some of the courses may have prerequisites (listed in parentheses). Some courses are offered every semester; others are offered only in the fall or spring. Some are also offered in Summer Term.

Advertising

Courses in bold are required.

  • COM CM 317 Introduction to Advertising
  • COM CM 323 Design and New Media
  • COM CM 405 New & Traditional Media Strategies (COM CM 317)
  • COM CM 411 Art Direction (COM CM 317, CM 331, and CM 417)
  • COM CM 412 Consumer Insight and Account Planning (COM CM 317)
  • COM CM 416 Strategic Brand Solutions (COM CM 317)
  • COM CM 417 Fundamentals of Creative Development (COM CM 317 and CM 331)
  • COM CM 419 Advertising Management (COM CM 317)
  • COM CM 420 AdLab (2 credits per semester)
  • COM CM 423 Portfolio Development for Advertising (COM CM 317 and CM 331 and CM 417)
  • COM CM 425 Advanced Copywriting (COM CM 317, CM 331, and CM 417)
  • COM CM 437 Portfolio Development II (COM CM 317, CM 331, and CM 417)
  • COM CM 471 Communication Internship (COM CM 317 and CM 331, junior or senior status plus COM GPA of 3.0 or higher)
  • COM CM 508 Video Production for Marketing Communication
  • COM CM 518 Creating Video Campaigns (COM CM 317, CM 331, and CM 417)
  • COM CM 519 Interactive Marketing Communication (COM CM 317)
  • COM CM 527 Strategic Creative Development (COM CM 317, CM 331, and CM 417)
  • COM CM 529 Design & New Media II (COM CM 323)
  • COM CM 555 Advanced Promotional Writing (COM CM 331)
  • SMG SM 131 Business Society (formerly SM 299)

Public Relations

Courses in bold are required.

  • COM CM 301 Principles and Practices of Public Relation
  • COM CM 441 Media Relations (COM CM 301 and CM 331)

One course required from the following:

  • COM CM 313 Corporate Communication (COM CM 301)
  • COM CM 345 Public Relations in Nonprofit Settings (COM CM 301)
  • COM CM 734 Governmental Public Relations (by permission of instructor, COM CM 301)

One course (4 credits) required from the following:

  • COM CM 471 Communication Internship (COM CM 301 and CM 331, junior or senior status plus 3.0 or higher COM GPA) (total of four credits required)
  • COM CM 473 PRLab (COM CM 301 and CM 331) (Total of 4 credits required)

One course required from the following:

  • COM CM 443 New Media and PR (COM CM 301)
  • COM CM 522 Managing Corporate Crises and Issues (COM CM 301)
  • COM CM 525 PR Ethics (COM CM 301)

Communication Studies

Courses in bold are required.

  • COM CM 301 Priniciples and Practices of Public Relations
  • COM CM 303 Organizational Structure and Behavior
  • COM CM 311 Professional Presentations
  • COM CM 317 Introduction to Advertising
  • COM CM 323 Design & New Media
  • COM CM 471 COM Internship (COM CM 331 and either CM 321 or CM 481; junior or senior status plus a COM GPA of 3.0 or higher)
  • COM CM 481 Law of Communication (Spring semester only)
  • COM CM 510 Computers in Communication
  • COM CM 535 Political Campaigning
  • COM CM 514 New Communication Technologies
  • COM CM 523 Designed & Interactive Experiences (COM CM 510)
  • COM CM 529 Design & New Media II (COM CM 323)
  • COM CM 534 Communication Strategies in Negotiation and Conflict Resolution
  • COM CM 555 Writing for Multimedia (COM CM 331)

From time to time, courses numbered COM CM 561 or 562 are offered on various specialized areas of communication practice. With approval via a petition, these may sometimes be substituted for some of the options in the three sequences.

In some cases, students may petition to substitute (nonrequired) courses in a major concentration. This must be done with the approval of the Department Chair and the Assistant Dean.