Mass Communication, Advertising & Public Relations

Principles and Practices of Public Relations

COM CM 301 (4 credits)

An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture.

2016FALLCOMCM301 A1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am CGS 527
2016FALLCOMCM301 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 2:00 pm 3:30 pm CGS 511
2017SPRGCOMCM301 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 9:30 am 10:45 am PHO 211
2017SPRGCOMCM301 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 2:00 pm 3:15 pm COM 101

Organizational Structure and Behavior

COM CM 303 (4 credits)

Principles and practices in organizing and directing work flow in light of current findings from sociology, psychology, and industrial management studies. Topics covered include leadership, motivation, goal attainment, and other concepts against a background of organizational theory.

2016FALLCOMCM303 A1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 12:30 pm 2:00 pm PSY B53
2016FALLCOMCM303 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 11:00 am 12:30 pm PSY B51

Professional Presentation

COM CM 311 (4 credits)

Students will learn the essentials of effective presentation, from preparation (audience analysis, content development) to critical thinking when presenting. This course is designed to help students to incorporate theories and skills of effective communication in a variety of contests. Using a combination of lecture, discussion and hands-on practice and simulation, this course is designed to place students in common business and social settings that require a mastery of oral presentation skills in order to be successful. This course will also include instruction on the effective use of presentation software and interactive technology.

2016FALLCOMCM311 A1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm COM B25
2016FALLCOMCM311 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 3:30 pm 5:00 pm COM 109
2016FALLCOMCM311 C1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 2:00 pm 3:30 pm KCB 201
2016FALLCOMCM311 G1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm COM 213
2017SPRGCOMCM311 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 2:00 pm 3:15 pm CGS 525
2017SPRGCOMCM311 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 3:30 pm 4:45 pm CGS 525
2017SPRGCOMCM311 C1, Jan 24th to May 2nd 2017
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm PSY B37

Corporate Communication

COM CM 313 (4 credits)

Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. Uses case studies.

2016FALLCOMCM313 A1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am COM 317
2016FALLCOMCM313 B1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm SAR 300
2016FALLCOMCM313 C1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 11:00 am 12:30 pm PSY B53
2017SPRGCOMCM313 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 9:30 am 10:45 am COM 215
2017SPRGCOMCM313 B1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM 213

Introduction to Advertising

COM CM 317 (4 credits)

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans including marketing strategy and speculative advertising campaigns.

2016FALLCOMCM317 A1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 2:00 pm 3:30 pm SED 130
2016FALLCOMCM317 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 8:00 am 9:30 am SED 130
2017SPRGCOMCM317 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm EPC 204
2017SPRGCOMCM317 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 8:00 am 9:15 am CAS B20

Mass Communication Research

COM CM 321 (4 credits)

Introduction to the philosophy and process of social-scientific research and the most common methods used to study mass communication. Includes a variety of research methods, an examination of data-analysis procedures, and an analysis of mass communication issues.

2016FALLCOMCM321 A1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm COM 208
2016FALLCOMCM321 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am COM 109
2016FALLCOMCM321 C1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am COM 208
2016FALLCOMCM321 D1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm COM 208
2016FALLCOMCM321 E1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 11:00 am 12:30 pm COM 215
2016FALLCOMCM321 F1, Sep 7th to Dec 12th 2016
Days Start End Type Bldg Room
MWF 10:00 am 11:00 am COM 208
2016FALLCOMCM321 G1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm BRB 121
2016FALLCOMCM321 H1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 12:30 pm 2:00 pm COM 210
2016FALLCOMCM321 I1, Sep 7th to Dec 12th 2016
Days Start End Type Bldg Room
MWF 11:00 am 12:00 pm COM 208
2017SPRGCOMCM321 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 8:00 am 9:15 am COM 109
2017SPRGCOMCM321 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm COM 208
2017SPRGCOMCM321 C1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 8:00 am 10:45 am COM 208
2017SPRGCOMCM321 D1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 9:30 am 10:45 am EPC 203
2017SPRGCOMCM321 E1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 8:00 am 10:45 am COM 208
2017SPRGCOMCM321 F1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm SOC B63
2017SPRGCOMCM321 G1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 11:00 am 12:15 pm COM 208

Design and New Media

COM CM 323 (4 credits)

Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and software skills including Illustrator, Photoshop, and InDesign. Students create projects demonstrating how graphic design is used to engage an audience and enhance comprehension of all forms of mass communication from traditional print to new media. 4 cr, either sem.

2016FALLCOMCM323 B1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 12:00 pm 3:00 pm COM 206
2016FALLCOMCM323 C1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 12:00 pm 3:00 pm COM 206
2016FALLCOMCM323 D1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 12:00 pm 3:00 pm COM 211
2016FALLCOMCM323 E1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm COM 206
2016FALLCOMCM323 F1, Sep 9th to Dec 9th 2016
Days Start End Type Bldg Room
F 9:00 am 12:00 pm COM 206
2016FALLCOMCM323 G1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 12:30 pm 3:30 pm COM 211
2017SPRGCOMCM323 A1, Jan 20th to Apr 28th 2017
Days Start End Type Bldg Room
F 11:15 am 2:00 pm COM 206
2017SPRGCOMCM323 B1, Jan 20th to Apr 28th 2017
Days Start End Type Bldg Room
F 11:15 am 2:00 pm COM 211
2017SPRGCOMCM323 C1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 12:30 pm 3:15 pm COM 211
2017SPRGCOMCM323 D1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 8:00 am 10:45 am COM 206
2017SPRGCOMCM323 E1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM 211
2017SPRGCOMCM323 F1, Jan 24th to May 2nd 2017
Days Start End Type Bldg Room
T 12:30 pm 3:15 pm COM 206

Writing for Communication

COM CM 331 (4 credits)

Intensive exposure to some of the basic writing formats in communications: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develop basic writing skills for various audiences.

2016FALLCOMCM331 A1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm PSY B55
2016FALLCOMCM331 B1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 6:00 pm 9:00 pm COM 212
2016FALLCOMCM331 C1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am COM 215
2016FALLCOMCM331 D1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm COM 317
2016FALLCOMCM331 E1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm PSY 212
2016FALLCOMCM331 F1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm CAS 425
2016FALLCOMCM331 H1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 11:00 am 12:30 pm COM 317
2016FALLCOMCM331 I1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm COM 217
2016FALLCOMCM331 K1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 6:00 pm 9:00 pm COM 111
2016FALLCOMCM331 L1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm COM 111
2016FALLCOMCM331 N1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm COM 111
2016FALLCOMCM331 O1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm COM B25
2017SPRGCOMCM331 A1, Jan 24th to May 2nd 2017
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm COM 317
2017SPRGCOMCM331 B1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 8:00 am 10:45 am COM 317
2017SPRGCOMCM331 C1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm PSY B36
2017SPRGCOMCM331 D1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 210
2017SPRGCOMCM331 E1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 2:30 pm 5:15 pm FLR 122
2017SPRGCOMCM331 F1, Jan 24th to May 2nd 2017
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm COM 210
2017SPRGCOMCM331 G1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM 109
2017SPRGCOMCM331 H1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM 217
2017SPRGCOMCM331 I1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 111
2017SPRGCOMCM331 J1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 215
2017SPRGCOMCM331 K1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm COM 210
2017SPRGCOMCM331 L1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm COM 323

Public Relations in Nonprofit Settings

COM CM 345 (4 credits)

Students examine the role of managed communication and marketing in public relations problems unique to health, education, and human and public service organizations. Analysis of organizational structure, publics, public relations and communication programs, and fund-raising practices of these agencies.

2016FALLCOMCM345 A1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 6:00 pm 9:00 pm COM 317
2017SPRGCOMCM345 A1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 2:30 pm 5:15 pm CGS 311

Theory and Process of Communication

COM CM 380 (4 credits)

Focuses on the processes and consequences of both interpersonal and mass communication and how they differ. Discussions include the nature of verbal and nonverbal communication and the role of language in cognitive processing. Review of the factors that have shaped the nature of contemporary media, their content, and their audiences. Examines theories of the process and effects of mass communication and how these related to the goals and activities of professional communicators.

2016FALLCOMCM380 G1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 12:30 pm 2:00 pm CAS TSAI
2017SPRGCOMCM380 A1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 3:30 pm 4:45 pm LAW AUD

New & Traditional Media Strategies

COM CM 405 (4 credits)

Examines media planning, buying, and sales as performed by advertising agencies, clients and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communications media and their effects on advertisers. 4 cr. either sem.

2016FALLCOMCM405 A1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm BRB 122
2017SPRGCOMCM405 A1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 217
2017SPRGCOMCM405 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 9:30 am 10:45 am COM 111

Persuasion and Public Opinion

COM CM 409 (4 credits)

The theories, strategy, and techniques of persuasion as a means of shaping public opinion and attitudes. How individuals, business, government, and institutions craft messages and communicate through the press, entertainment media, advertising, and public relations. Ascertaining and understanding the beliefs, attitudes, and values of groups and society.

2016FALLCOMCM409 A1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm COM 213
2016FALLCOMCM409 B1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 9:00 am 12:00 pm CAS B20
2016FALLCOMCM409 C1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm PRB 148
2017SPRGCOMCM409 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 11:00 am 12:15 pm COM 213
2017SPRGCOMCM409 C1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm COM 215
2017SPRGCOMCM409 D1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm COM 213

NSAC

COM CM 410 (2 credits)

National Student Advertising Competition gives students the opportunity to participate in organizing and managing and executing a real world marketing communications program for a major brand. The class will represent BU in a national competition held in late spring. 2 cr, either sem.

2016FALLCOMCM410 A1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 6:00 pm 9:00 pm COM 210
2017SPRGCOMCM410 A1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm PRB 146

Art Direction

COM CM 411 (4 credits)

A course for students interested in pursuing a creative career as an art director. Through real-world assignments, creative critiques, lectures and case studies, students strengthen conceptual and visual decision-making skills required to create effecive advertising communication. This is a hands-on, idea driven course. Assignment work product will include ideas executed in a range of media as well as package design and corporate identity. Experience using the industry graphics software will be helpful. 4 cr. On Demand

2016FALLCOMCM411 A1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 9:00 am 12:00 pm COM 211
2017SPRGCOMCM411 A1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 8:00 am 10:45 am COM 211

Consumer Insight & Account Planning

COM CM 412 (4 credits)

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. 2nd sem

2016FALLCOMCM412 A1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 1:00 pm 4:00 pm CGS 121
2016FALLCOMCM412 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 9:30 am 11:00 am COM 213
2017SPRGCOMCM412 A1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 12:30 pm 3:15 pm COM 215
2017SPRGCOMCM412 B1, Jan 20th to Apr 28th 2017
Days Start End Type Bldg Room
F 11:15 am 2:00 pm EPC 201

Strategic Brand Solutions

COM CM 416 (4 credits)

Explores the impact of current advertising and marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues.

2016FALLCOMCM416 A1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 9:00 am 12:00 pm COM 317
2017SPRGCOMCM416 A1, Jan 25th to May 3rd 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm CAS 204B

Fundamentals of Creative Development

COM CM 417 (4 credits)

Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 4 cr. either semester

2016FALLCOMCM417 A1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 12:30 pm 2:00 pm COM 111
2016FALLCOMCM417 B1, Sep 6th to Dec 8th 2016
Days Start End Type Bldg Room
TR 2:00 pm 3:30 pm COM 111
2016FALLCOMCM417 C1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm PSY B35
2016FALLCOMCM417 E1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 6:00 pm 9:00 pm COM 212
2016FALLCOMCM417 F1, Sep 6th to Dec 6th 2016
Days Start End Type Bldg Room
T 6:00 pm 9:00 pm COM 109
2017SPRGCOMCM417 A1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM 210
2017SPRGCOMCM417 B1, Jan 20th to Apr 28th 2017
Days Start End Type Bldg Room
F 11:15 am 2:00 pm COM 213
2017SPRGCOMCM417 C1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm COM 212
2017SPRGCOMCM417 E1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm PSY B39

Advertising Management

COM CM 419 (4 credits)

Administration of a complete advertising program. Case-study method used to explore the marketing mix, budgeting, medial strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.

2016FALLCOMCM419 A1, Sep 8th to Dec 8th 2016
Days Start End Type Bldg Room
R 6:00 pm 9:00 pm COM 109
2016FALLCOMCM419 C1, Sep 7th to Dec 7th 2016
Days Start End Type Bldg Room
W 9:00 am 12:00 pm COM 317
2017SPRGCOMCM419 A1, Jan 19th to Apr 27th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 109
2017SPRGCOMCM419 B1, Jan 19th to May 2nd 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm COM 317

Ad Lab

COM CM 420 (2 credits)

Experience in student-run, full-service advertising agency. Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations for community-service agencies.

2016FALLCOMCM420 A1, Sep 12th to Dec 12th 2016
Days Start End Type Bldg Room
M 2:00 pm 4:00 pm COM 101
M 2:00 pm 4:00 pm COM 206
M 2:00 pm 4:00 pm COM 211
M 2:00 pm 4:00 pm COM 111
2017SPRGCOMCM420 A1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 2:30 pm 4:15 pm COM 101

AdLab E-Board

COM CM 421 (Var credits)

This course represents the management function of the student-run AdLab. 2 or 4 cr., either sem.

2016FALLCOMCM421 A1, Sep 6th to Dec 12th 2016
Days Start End Type Bldg Room
M 12:00 pm 1:00 pm COM 317
2017SPRGCOMCM421 A1, Jan 23rd to May 1st 2017
Days Start End Type Bldg Room
M 1:25 pm 2:15 pm COM 317