Strategic Media Relations and Management
COM CM 742
This advanced course explores the role and practice of media relations in an integrated media landscape (PESO) to create an authentic and unified organizational narrative. Students learn the strategic and proactive approach to gaining third-party credibility among journalists, influencers, targeted audiences, and stakeholders. Topics include research & media planning/evaluation, relationship building, content development & engagement, spokesperson role & training, proactive and reactive media counseling, and leveraging innovative media strategies. This course involves lectures, reading assignments, writing projects, case studies, and real-world simulations to create an interactive and engaging learning environment.
SPRG 2024 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
A1 | Shanler | CDS 163 | M 6:30 pm-9:15 pm | Stamped Approval Pre-reqs: CM701 & CM707 or CM703 Class Full |
SPRG 2024 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
B1 | Chunn | COM 109 | TR 2:00 pm-3:15 pm | Stamped Approval Pre-reqs: CM701 & CM707 or CM703 |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.