Marketing Communications

COM CM 730

Addresses basic marketing and promotion principles used to increase awareness of and change in attitudes and buyer behavior about products, services, and organizations. Students learn to evaluate appropriate promotional mixes, examine the role of communications, and develop marketing communications strategies through the use of case studies and classroom discussion.

FALL 2013 Schedule

Section Instructor Location Schedule Notes
A1 Schmidt COM 317 M 6:00 pm-9:00 pm Stamped Approval

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