COM CM 730
Addresses basic marketing and promotion principles used to increase awareness of and change in attitudes and buyer behavior about products, services, and organizations. Students learn to evaluate appropriate promotional mixes, examine the role of communications, and develop marketing communications strategies through the use of case studies and classroom discussion.
FALL 2013 Schedule
|A1||Schmidt||COM 317||M 6:00 pm-9:00 pm||Stamped Approval|