Sampling Design and Measurement Techniques
COM CM 724
Discusses various issues related to sampling, such as design, sample size, methods of selection, sampling error, and sampling sources for applied research projects. Also teaches about the various types of questionnaires and measurement procedures commonly used in communication research, including those used for assessing such factors as attitudes, beliefs, media use, and consumer behavior.
SPRG 2017 Schedule
|A1||TR 2:00 pm-3:15 pm||Stamped Approval|