Advertising Management

COM CM 721

Administration of complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
A1 Sullivan PRB 146 M 6:30 pm-9:15 pm Stamped Approval
Prereq CM708

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