Consumer Insight & Account Planning

COM CM 712

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping and presentation tools. Students learn to write effective, creative briefs. 4 cr. 1st sem

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Clark COM 106 W 1:00 pm-4:00 pm Stamped Approval
Mts w/COM CM412
Class Full

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Clark COM 213 TR 11:00 am-12:30 pm Stamped Approval
Mts w/COM CM412
Class Full

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.