Special Topics in Mass Communication

COM CM 561

Topics change each semester. For Fall 2017: A1 Public Relations Management: Through visits by leading industry professionals, readings and case studies, students who are about to set out on their PR careers receive a comprehensive view of the many paths open to them (corporate comm staff, agency track, social/digital/analytics, entrepreneurial directions, sports/entertainment, not-for-profit) students learn about the competencies required in each, begin to formulate their career objectives and build plans for getting there; B1 Health Campaigns: Involves the principles and practices of designing media campaigns to promote health behavior change, whether related to smoking/alcohol consumption, physical activity/diet, condom use, public safety, and environmental issues. Uses theory and persuasive elements as a basis for designing and implementing health media campaigns via traditional, new, and social media. Students are tasked to evaluate extant health campaign messages and design their own health campaign messages; C1 Branding, Communications, and Reputation: The class will focus on tangible and intangible elements of branding, communications and reputation and will meet once each week, every Monday from 2:30 until 5:15 p.m. Among topics and organizations to be discussed are the Olympics, monarchies, heritage brands, The Nobel Prize, and women's professional sports. Active student participation is expected.

SPRG 2019 Schedule

Section Instructor Location Schedule Notes
A1 TBD-TBD Class Full

Note: this course is also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.