Interactive Marketing Communications
COM CM 519
An overview of the theories, practices and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive business of marketing communications. in addition students review IAMC's relationship to and its effect on society, culture and the economic system. 4 cr, either sem.
FALL 2015 Schedule
|A1||Barber||COM 208||T 6:00 pm-9:00 pm||Stamped Approval
SPRG 2016 Schedule
|A1||Barber||R 6:00 pm-9:00 pm||Stamped Approval|