Interactive Marketing Communication

COM CM 519

An overview of the theories, practices and techniques in the field of interactive marketing communication (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive business of marketing communication. in addition students review IAMC's relationship to and its effect on society, culture and the economic system.

FALL 2017 Schedule

Section Instructor Location Schedule Notes
A1 Leavitt COM 208 T 6:30 pm-9:15 pm Stamped Approval

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
A1 Leavitt COM 212 R 6:30 pm-9:15 pm Stamped Approval
Class Full

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.