COM CM 513
Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques. Core public relations requirements should be fulfilled before taking this course.
FALL 2014 Schedule
|A1||Kramer||COM 213||R 6:00 pm-9:00 pm||Stamped Approval|