COM CM 513
Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques.
FALL 2017 Schedule
|A1||Sisitsky||COM 109||T 6:30 pm-9:15 pm||Stamped Approval|