Consumer Insight & Account Planning
COM CM 412
Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. 2nd sem
FALL 2012 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Clark | COM 217 | W 1:00 pm-4:00 pm | Stamped Approval Mts w/COM CM712 Class Full |
SPRG 2013 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Clark | COM 106 | W 9:00 am-12:00 pm | Stamped Approval |
SPRG 2013 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Clark | COM 213 | TR 11:00 am-12:30 pm | Stamped Approval Class Full |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.
