Introduction to Advertising

COM CM 317

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns.

FALL 2017 Schedule

Section Instructor Location Schedule Notes
A1 Sullivan CAS B18 TR 12:30 pm-1:45 pm Stamped Approval
4 seats rsrvd
until 9/5 for
external trnsfr
students
Class Full

FALL 2017 Schedule

Section Instructor Location Schedule Notes
B1 Cakebread CAS B18 TR 8:00 am-9:15 am Stamped Approval
4 seats rsrvd
until 9/5 for
external trnsfr
students

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
A1 Sullivan TR 12:30 pm-1:45 pm Stamped Approval
Seats reserved
for external
transfer stdnts
until 1-18

SPRG 2018 Schedule

Section Instructor Location Schedule Notes
B1 Cakebread COM TR 8:00 am-9:15 am Stamped Approval
Seats reserved
for external
transfer stdnts
until 1-18

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.