Courses

  • COM CM 701: Contemporary Public Relations
    Foundations of professional principles and practice in public relations for corporate, governmental, and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized. Explores opportunities and requirements for work in the field. 1st sem.
  • COM CM 702: Advertising and Society
    Analyzes the impact of advertising on individuals and society and evaluates the ethical, moral, and legal questions relating to the advertising industry. The history of advertising and the rise of consumerism will be studied to create a paradigm for understanding the social effects of advertising. Students will study the issues of advertising in cyberspace and question of privacy and protection from intrusive communication messages. 1st sem.
  • COM CM 704: Contemporary Mass Communication
    The history, practices, business models and technologies of contemporary mass media. Topics include mass media's forms, content, audiences and social effects; the state and fate of the printed word; the ups and downs of the Internet; media consolidation and the growing movement toward synergy; the future of independent media; and ethical and moral issues created by new technologies and old economic pressures. 1st sem.
  • COM CM 705: Writing for International Students
    Introduction to basic formats, including news releases, editorials, features, profiles, articles, and other forms of writing. Emphasis on basic copy quality in American English. Students learn to analyze and rewrite their own copy. 1st sem.
  • COM CM 707: Writing for Media Professionals
    Serves as introductory graduate level writing course. Exposure to a variety of off and online writing formats in communication including: news releases, e-pitches, blogs, features (off and online), microsites, websites, brochures, broadcast PSA's, slide shows, videos, off and online writing (including social media) strategies, editing, and interview techniques. Extensive writing and rewriting. Develops comprehensive writing skills for public relations, mass communication and advertising majors. 1st sem.
  • COM CM 708: Principles and Practices of Advertising
    Overview of the nature, function, practice, and social, economic, and behavioral aspects of advertising. Student teams develop advertising plans, create campaigns, and explore problems of account management, creativity, production, and ethics. 1st sem.
  • COM CM 709: Corporate Public Affairs
    Graduate Prerequisites: COM CM 701.
    Monitoring sociopolitical environment, managing corporate crises and confrontations, analyzing issues, formulating political strategies, developing programs of advocacy advertising, constituency communication, and public involvement. Case studies used. 2nd sem.
  • COM CM 710: Communication Theory
    Examines origins, nature, and consequences of human communication. Reviews nature of verbal, nonverbal, and other types of group communication issues. Traces the development of speech, writing, printing, broadcasting, and digital media. Reviews theories of the process and effects of mass communication and how these theories apply to the work of media professionals. 2nd sem.
  • COM CM 712: Consumer Insight & Account Planning
    Graduate Prerequisites: COM CM 708.
    Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping and presentation tools. Students learn to write effective, creative briefs.
  • COM CM 713: Law of Communication
    Study of the laws that apply to communication practitioners. Topics include the First Amendment, defamation, invasion of privacy, copyright, free press/fair trial, reporter's privilege, access to information, regulation of advertising and Internet law. 2nd sem.
  • COM CM 714: Professional Presentations
    Study and application of the principles of oral presentation, persuasion, and interviewing. Ingredients of effective preparation for, and delivery of, informative and persuasive presentations. Emphasis on self-criticism for self-improvement. 1st sem.
  • COM CM 715: Public Relations in Nonprofit Settings
    Graduate Prerequisites: COM CM 701.
    Principles and practices of public relations in social, health, educational, and public service institutions. Analysis of the structure, publics, public relations, communication, and marketing programs unique to nonprofit agencies. Attention to recruitment and management of volunteers, fund-raising, budgeting, and intra- and inter-agency relationships.
  • COM CM 716: New & Traditional Media Strategies
    Graduate Prerequisites: COM CM 708.
    Examines media planning, buying and sales as performed by advertising agencies, clients and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communication media and their effects on advertisers.
  • COM CM 717: Fundamentals of Creative Development
    Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 1st sem.
  • COM CM 721: Advertising Management
    Graduate Prerequisites: COM CM 708.
    Administration of complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.
  • COM CM 722: Communication Research
    Introduction to the methodology of communication research. Includes both qualitative and quantitative approaches. Attention to the nature of scientific logic, computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. Explores the use of focus groups, experiments, surveys, and content analysis.
  • COM CM 723: Advanced Communication Research
    Graduate Prerequisites: COM CM 722.
    Provides an in-depth look at data analysis using the SPSS (the Statistical Package for the Social Sciences). Students get hands-on experience by carrying out actual analyses using real data sets. Techniques covered include descriptive statistics, correlation and regression, t-tests, ANOVA, and factor analysis. 2nd sem.
  • COM CM 724: Sampling Design and Measurement Techniques
    Graduate Prerequisites: Consent of Instructor
    Discusses various issues related to sampling, such as design, sample size, methods of selection, sampling error, and sampling sources for applied research projects. Also teaches about the various types of questionnaires and measurement procedures commonly used in communication research, including those used for assessing such factors as attitudes, beliefs, media use, and consumer behavior. 2nd sem.
  • COM CM 726: Strategic Brand Solutions
    Graduate Prerequisites: COM CM 708.
    Explores the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues.
  • COM CM 728: International Public Relations
    Structure and function of public relations and communication organizations in international settings. Consideration of levels of development, culture, and geopolitical variables affecting public relations and communication programs. Cases and examples drawn from the Middle East, Africa, the Pacific Rim, South America, the European Economic Community, and the former Soviet Union.