• COM CM 473: PRLab
    Undergraduate Prerequisites: COM CM 301 and COM CM 331.
    PRLab at Boston University is the nation's oldest student run public relations agency. PRLab allows students to gain valuable industry experience in an agency style setting, working in the corporate, nonprofit and government sectors. Students engage in media relations, event planning, branding, copy editing, content creation and social media management. Over the course of the semester, students create professional portfolios. 2 or 4 cr.
  • COM CM 474: Directed Study
    Undergraduate Prerequisites: consent of instructor and advisor.
    Individual or group project on specific problems in communication. 2 or 4 cr.
  • COM CM 475: PRLab E-Board
    Undergraduate Prerequisites: COM CM 301 and COM CM 331; and consent of instructor
    This course represents the management function of the student run PRLab. The PRLab Executive Board consists of a President, Vice President and several Account Supervisors, who work together to facilitate the overall success of the student- client interactions and PRLab as a whole. The E-Board is also responsible for PRLab's branding and new business acquisition. 2 or 4 cr.
  • COM CM 481: Law of Communication
    Study of the laws that apply to communication practitioners. Topics covered include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, obscenity, and indecency, and the emerging field of cyberspace law. 2nd sem
  • COM CM 508: Video Production for Marketing Communication
    An introduction to the techniques and principles used in designing and directing video productions for advertising and public relations purposes. Use of videography, composition, color, lighting, editing, sound, and special effects in producing news releases, interviews, talk shows, and commercials.
  • COM CM 510: Computers in Communication
    This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered. This course fulfills a single unit in the following BU Hub area: Digital/Multimedia Expression.
    • Digital/Multimedia Expression
  • COM CM 513: Investor Relations
    Undergraduate Prerequisites: COM CM 301.
    Graduate Prerequisites: COM CM 701.
    Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques.
  • COM CM 514: New Communication Technologies
    Course prepares students for careers in an environment of constant technological development and institutional change. Provides an overview of current and near-future developments in telecommunications; a theoretical base and exercise in systems analysis for assessing the potential uses and importance of these technologies in media-related institutions; and consideration of legal, regulatory, and social issues which these technologies and their uses may raise for telecommunications and media industries and society in general.
  • COM CM 515: Community Relations
    Undergraduate Prerequisites: COM CM 301.
    Graduate Prerequisites: COM CM 701.
    A complete examination of the evolution of community relations, the theory behind it, and the techniques employed by its professionals. Using a case-study approach, students learn how to select a site for expansion; conduct a community relations audit; work with state, local, and federal governments; and develop sound relationships with the media and with advocacy groups in the corporate and nonprofit arenas.
  • COM CM 518: Creating Video Campaigns
    Undergraduate Prerequisites: COM CM 317 and COM CM 417.
    Graduate Prerequisites: COM CM 708 and COM CM 717.
    Learn to think big. Students conceptualize, write commercials, prepare storyboards, and consider the challenges of creating video campaigns designed to live in multiple lengths on multiple digital platforms for 21st-century media marketplace.? 4 cr. Either sem. This course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Teamwork/Collaboration, Creativity/Innovation.
    • Digital/Multimedia Expression
    • Teamwork/Collaboration
    • Creativity/Innovation
  • COM CM 519: Interactive Marketing Communication
    Undergraduate Prerequisites: COM CM 301 or COM CM 317.
    Graduate Prerequisites: COM CM 701 or COM CM 708.
    An overview of the theories, practices and techniques in the field of interactive marketing communication (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive business of marketing communication. in addition students review IAMC's relationship to and its effect on society, culture and the economic system.
  • COM CM 520: the COMmunicator
    Undergraduate Prerequisites: COM CM 331; Consent of Instructor Required
    Graduate Prerequisites: COM CM 707; Consent of instructor required
    Students write, edit, develop multimedia and social media, as well as work as photographers and graphic designers for the COMmunicator, a website for the Mass Communication, Public Relations and Advertising department. Students also create marketing communication plans for the site. As an online publication, The COMmunicator is updated/ refreshed on an on-going basis, giving students numerous opportunities throughout a semester to submit their work for publication. Editors review and critique all COMmunicator items; students develop/polish their skills as they build portfolios across a multitude of communication writing formats. This course is open only to students in the Mass Communication, Public Relations and Advertising Department. 2 cr.
  • COM CM 522: Managing Corporate Crises and Issues
    Undergraduate Prerequisites: COM CM 301.
    Graduate Prerequisites: COM CM 701.
    Review and diagnosis of major crises and issues affecting corporations. Case discussions of seven types of crises: technological, confrontational, malevolence, management failure, and management control. Examines appropriate management actions and communications before, during, and after a crisis. Reviews issues management: monitoring, analysis, strategy determination, and implementation.
  • COM CM 523: Design and Interactive Experiences
    Undergraduate Prerequisites: COM CM 323 or COM CM 510.
    Graduate Prerequisites: COM CM 741.
    This course introduces students to principles of interactivity through a hands-on experience designing interactive work. Students will learn to apply design thinking for interactivity, re-framing information spaces in context of time-based access, and to develop an interactive package for the Net. Students will experience the design and development process: concept ideation to execution of a technologically functional presentation. Topics on media technology, animation, interface design, information architecture, interaction design, and general flash-based application opportunities will be covered.
  • COM CM 525: Public Relations Ethics
    Undergraduate Prerequisites: COM CM 301.
    Graduate Prerequisites: COM CM 701.
    This course will acquaint students with ethical standards and expectations society has for public relations practitioners. Through the study of case studies and other readings, it will prepare students so they can adequately wrestle with ethical complexities, dilemmas and ambiguities so as to form personal ethical underpinnings for their future careers.
  • COM CM 527: Strategic Creative Development
    Undergraduate Prerequisites: COM CM 317 ; COM CM 331 ; COM CM 417.
    Graduate Prerequisites: COM CM 708 and COM CM 717.
    Today's rapidly changing digital and media landscape calls for strategic and creative solutions that take into consideration emerging consumer behaviors and the new technologies that enable them. In this course, students create content and campaigns that consider the many different ways in which brands engage with their communities - paid and earned media, mobile apps, and branded utility.
  • COM CM 528: Organizational Communication
    Develops both theoretical understanding and practical knowledge of internal organizational communication. Topics include motivation, leadership, organizational climate, formal and informal channels, management, and relational communication in an organizational context. Organizational communication assessment and change is emphasized.
  • COM CM 529: Design & New Media II
    Undergraduate Prerequisites: COM CM 323.
    Graduate Prerequisites: COM CM 741.
    In this course students develop advanced design and new media skills while participating in multi-media lectures, critiques, and hands-on software skill building. While implementing individualized creative processes, students develop strategic projects from concept through to functional new media campaigns. The projects are continually updated to prepare students for emerging opportunities in the communication industry.
  • COM CM 531: Media Disruption
    This course examines the transformation of legacy business models across the media industry. Combining case study methodology and academic theory, the course offers unique insight into the forces of creative destruction, and how leadership must adapt to survive.
  • COM CM 534: Communication Strategies in Negotiation and Conflict Resolution
    Addresses both strategies and theories of negotiation and conflict resolution. Emphasis on communication skills necessary in everyday business situations, including labor management disputes, international disputes, confrontation between interest groups, and resolution of conflict between an organization and its stakeholders. In addition to readings, there is an emphasis on case analyses, role plays, and guest lectures.