Courses

Consumer Insight & Account Planning

COM CM 412 (4 credits)

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.

2017FALLCOMCM412 A1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm PSY 212
2017FALLCOMCM412 B1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 2:30 pm 5:15 pm CGS 421
2018SPRGCOMCM412 A1, Jan 18th to Apr 26th 2018
Days Start End Type Bldg Room
R 12:30 pm 3:15 pm
2018SPRGCOMCM412 B1, Jan 19th to Apr 27th 2018
Days Start End Type Bldg Room
F 11:15 am 2:00 pm
2018SPRGCOMCM412 C1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm

Strategic Brand Solutions

COM CM 416 (4 credits)

Explores the impact of current advertising and marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues.

2017FALLCOMCM416 A1, Sep 8th to Dec 8th 2017
Days Start End Type Bldg Room
F 2:30 pm 5:15 pm COM 109
2018SPRGCOMCM416 A1, Jan 24th to May 2nd 2018
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm

Fundamentals of Creative Development

COM CM 417 (4 credits)

Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions.

2017FALLCOMCM417 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
TR 2:00 pm 3:15 pm COM 111
2017FALLCOMCM417 B1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm COM 111
2017FALLCOMCM417 C1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
TR 9:30 am 10:45 am COM 109
2017FALLCOMCM417 E1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm COM B25
2017FALLCOMCM417 F1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm PSY B36
2018SPRGCOMCM417 A1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 8:00 am 10:45 am
2018SPRGCOMCM417 B1, Jan 19th to Apr 27th 2018
Days Start End Type Bldg Room
F 11:15 am 2:00 pm
2018SPRGCOMCM417 C1, Jan 18th to May 1st 2018
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm
2018SPRGCOMCM417 E1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm

Advertising Management

COM CM 419 (4 credits)

Administration of a complete advertising program. Case-study method used to explore the marketing mix, budgeting, medial strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.

2017FALLCOMCM419 A1, Sep 7th to Dec 7th 2017
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm COM 109
2017FALLCOMCM419 C1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 2:30 pm 5:15 pm CGS 323
2018SPRGCOMCM419 A1, Jan 18th to Apr 26th 2018
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm
2018SPRGCOMCM419 B1, Jan 18th to May 1st 2018
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm

Ad Lab

COM CM 420 (2 credits)

Experience in student-run, full-service advertising agency. Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations for community service agencies. 2 cr.

2017FALLCOMCM420 A1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 2:30 pm 4:15 pm COM 101
M 2:30 pm 4:15 pm COM 215
2018SPRGCOMCM420 A1, Jan 18th to May 2nd 2018
Days Start End Type Bldg Room
M 2:30 pm 4:15 pm
M 2:30 pm 4:15 pm

AdLab E-Board

COM CM 421 (Var credits)

This course represents the management function of the student-run AdLab. 2 or 4 cr.

2017FALLCOMCM421 A1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 1:25 pm 2:15 pm COM 215
2018SPRGCOMCM421 A1, Jan 18th to May 2nd 2018
Days Start End Type Bldg Room
M 1:25 pm 2:15 pm

Portfolio Development for Advertising

COM CM 423 (4 credits)

A course for students interested in the creative side of the advertising industry. Work in teams and individually to develop creative ideas, campaigns, and an entry-level portfolio of work (print, video, digital, mobile, experiential). A workshop-like environment, mirroring an advertising agency, is augmented with lectures and case studies.

2017FALLCOMCM423 A1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm COM 111
2018SPRGCOMCM423 A1, Jan 18th to May 1st 2018
Days Start End Type Bldg Room
TR 9:30 am 10:45 am
2018SPRGCOMCM423 B1, Jan 24th to May 2nd 2018
Days Start End Type Bldg Room
W 8:00 am 10:45 am

Advanced Copywriting

COM CM 425 (4 credits)

This course builds on the concept development and copywriting foundations learned in prerequisite courses. Assignments will require the creation of copy for a range of audience segments and media channels. Students will learn to shape copy for video, digital, print, and social media.

2017FALLCOMCM425 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm COM B29
2018SPRGCOMCM425 A1, Jan 23rd to May 1st 2018
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm

Portfolio Development II

COM CM 437 (4 credits)

A continuation of Portfolio Development I, this course continues the iterative process required to construct a competitive advertising portfolio. Students work to refine concepts, revise and strengthen the impact of the art direction and copywriting, and determine how the work should ultimately be displayed.

2017FALLCOMCM437 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
T 12:30 pm 1:45 pm COM 211
R 12:30 pm 1:45 pm COM 109
2018SPRGCOMCM437 A1, Jan 24th to May 2nd 2018
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm

Media Relations

COM CM 441 (4 credits)

Students study a variety of publicity tactics (news conferences, feature placements, special events, and media tours), which they combine into publicity campaign plans. Involves lectures, in-class discussions, video cases, and individual take-home cases. Students are encouraged to plan campaigns in their area of interest (e.g., business, arts, sports, and politics).

2017FALLCOMCM441 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
TR 11:00 am 12:15 pm COM 212
2017FALLCOMCM441 B1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm SOC B61
2017FALLCOMCM441 C1, Sep 6th to Dec 11th 2017
Days Start End Type Bldg Room
MWF 10:10 am 11:00 am COM 212
2017FALLCOMCM441 D1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm PRB 150
2017FALLCOMCM441 E1, Sep 6th to Dec 6th 2017
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm PRB 146
2018SPRGCOMCM441 A1, Jan 23rd to May 1st 2018
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm
2018SPRGCOMCM441 B1, Jan 18th to Apr 26th 2018
Days Start End Type Bldg Room
R 6:30 pm 9:15 pm
2018SPRGCOMCM441 D1, Jan 23rd to May 1st 2018
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm
2018SPRGCOMCM441 F1, Jan 18th to May 1st 2018
Days Start End Type Bldg Room
TR 2:00 pm 3:15 pm

New Media and PR

COM CM 443 (4 credits)

Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. The course combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media.

2017FALLCOMCM443 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
TR 12:30 pm 1:45 pm SAR 104
2017FALLCOMCM443 B1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm SOC B59
2018SPRGCOMCM443 A1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 6:30 pm 9:15 pm
2018SPRGCOMCM443 B1, Jan 23rd to May 1st 2018
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm

Communication Internship

COM CM 471 (Var credits)

Students are placed in advertising and public relations agencies, communication departments of firms, sales departments of firms, sales departments of media, and sales promotion agencies. Minimum of 15 hours per week during school semesters, or full time during the summer. Instructor and sponsor oversee student work. A comprehensive final report completes coursework. 2 or 4 cr.

2017FALLCOMCM471 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
ARR TBD TBD ROOM
2017FALLCOMCM471 B1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
ARR TBD TBD ROOM
2017FALLCOMCM471 C1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
ARR TBD TBD ROOM

PRLab

COM CM 473 (Var credits)

PRLab at Boston University is the nation's oldest student run public relations agency. PRLab allows students to gain valuable industry experience in an agency style setting, working in the corporate, nonprofit and government sectors. Students engage in media relations, event planning, branding, copy editing, content creation and social media management. Over the course of the semester, students create professional portfolios. 2 or 4 cr.

2017FALLCOMCM473 A1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 12:20 pm 2:05 pm COM 101
2018SPRGCOMCM473 A1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 12:20 pm 2:05 pm
M 12:20 pm 2:05 pm

Directed Study

COM CM 474 (Var credits)

Individual or group project on specific problems in communication. 2 or 4 cr.

PRLab E-Board

COM CM 475 (Var credits)

This course represents the management function of the student run PRLab. The PRLab Executive Board consists of a President, Vice President and several Account Supervisors, who work together to facilitate the overall success of the student- client interactions and PRLab as a whole. The E-Board is also responsible for PRLab's branding and new business acquisition. 2 or 4 cr.

2017FALLCOMCM475 A1, Sep 11th to Dec 11th 2017
Days Start End Type Bldg Room
M 12:20 pm 2:05 pm COM 101
M 2:30 pm 3:20 pm COM 212
2018SPRGCOMCM475 A1, Jan 22nd to Apr 30th 2018
Days Start End Type Bldg Room
M 12:20 pm 2:05 pm
M 2:30 pm 3:20 pm

Law of Communication

COM CM 481 (4 credits)

Study of the laws that apply to communication practitioners. Topics covered include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, obscenity, and indecency, and the emerging field of cyberspace law. 2nd sem

2018SPRGCOMCM481 A1, Jan 19th to May 2nd 2018
Days Start End Type Bldg Room
MWF 11:15 am 12:05 pm

Video Production for Marketing Communication

COM CM 508 (4 credits)

An introduction to the techniques and principles used in designing and directing video productions for advertising and public relations purposes. Use of videography, composition, color, lighting, editing, sound, and special effects in producing news releases, interviews, talk shows, and commercials.

2018SPRGCOMCM508 A1, Jan 18th to May 2nd 2018
Days Start End Type Bldg Room
TBD TBD

Computers in Communication

COM CM 510 (4 credits)

This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered.

2017FALLCOMCM510 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
T 3:30 pm 6:15 pm COM 206
2018SPRGCOMCM510 A1, Jan 24th to May 2nd 2018
Days Start End Type Bldg Room
W 6:30 pm 9:15 pm

Investor Relations

COM CM 513 (4 credits)

Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field's communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques.

2017FALLCOMCM513 A1, Sep 5th to Dec 12th 2017
Days Start End Type Bldg Room
T 6:30 pm 9:15 pm COM 109

New Communication Technologies

COM CM 514 (4 credits)

Course prepares students for careers in an environment of constant technological development and institutional change. Provides an overview of current and near-future developments in telecommunications; a theoretical base and exercise in systems analysis for assessing the potential uses and importance of these technologies in media-related institutions; and consideration of legal, regulatory, and social issues which these technologies and their uses may raise for telecommunications and media industries and society in general.

2018SPRGCOMCM514 A1, Jan 18th to May 2nd 2018
Days Start End Type Bldg Room
TBD TBD