Los Angeles Internship Program (Summer)

The Summer Los Angeles Internship Program offers students the opportunity to study and work in the heart of the media and entertainment industry. In this unique summer program for entertainment marketing, public relations, and advertising, students enroll in two courses and participate in an internship.

Program Curriculum

Students enroll in two courses and intern full-time, four days a week. One course focuses on careers in advertising and public relations in Hollywood through a speaker series featuring Boston University alumni in the entertainment industry. The second course offers a survey of entertainment promotion. Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.

Required Courses

Students take the following two courses and an internship course:

COM CM 563: Entertainment Marketing (4 credits)

(Formerly COM CM 561 HL.) This course surveys the strategy, techniques, and communication media employed to market the range of entertainment available to the American audience. The course examines the organizations and people who conceive, create, and distribute video, film, print, interactive, and new technology within the framework of the entertainment promotion landscape. The course demonstrates how advertising, publicity, promotion, research and overall marketing campaigns are created and the impact on the creative and business operations of entertainment companies. Syllabus

COM CM 564: Entertainment Promotion: Speaker Series (4)

(Formerly COM CM 561 HW.) The course will showcase agents, managers, publicists, and studio executives, among others, who will discuss their role and real-life experience in developing and guiding an entertainment project (be it a movie, play, book, or music) to success. The course surveys the nuts and bolts of taking an entertainment project from the ground up with emphasis on doing so in the digital age of the 21st century. Syllabus

Internship Course

Students enroll in one of the following two courses:

COM CM 471: Internship (4)

The internship is one of the primary academic and professional pillars of the Los Angeles Internship Program. Students are introduced to industry environments in their respective fields at sites where they will see the work of industry professionals and participate “in the business.” Students are required to intern for a minimum of 20 hours per week, however, they are expected to intern at two companies for up to 40 hours per week. Progress is monitored through student journal entries and a final paper in which students reflect on their education and experience over the semester. Syllabus

COM CM 809: Graduate Internship (4)

The internship is one of the primary academic and professional pillars of the Los Angeles Internship Program. Students are introduced to industry environments in their respective fields at sites where they will see the work of industry professionals and participate “in the business.” Students are required to intern for a minimum of 20 hours per week, however, they are expected to intern at two companies for up to 40 hours per week. Progress is monitored through student journal entries and a final paper in which students reflect on their education and experience over the semester.

Internship Areas

Internship placements are available at various public relations, advertising, marketing, and special event firms within the industry. Students work full time and meet with the resident director throughout the program.

Placements are contingent on the student’s past experience and available opportunities, so flexibility is essential. Recent internship placements have included Lionsgate Films, mPRm, Dreamworks SKG, Capitol Records, TBWA\Chiat-Day Advertising, Arnold Worldwide, CBS, ABC, NBC Publicity, SONY Music, MTV, FOX, Rogers & Cowan, and E!

Program Details

Requirements
Program Dates
  • Summer Term: Late May to early August
Cost
Credit
  • Upon successful completion of the program, students earn twelve Boston University credits.
Housing
Application Deadlines
  • Summer Term: March 1

Download a description of the Los Angeles Summer Internship Program.

Program Faculty & Staff

The Boston University Los Angeles programs are administered by staff in both our Boston and Los Angeles offices. In Boston, a program manager facilitates the admissions and pre-departure procedures, and maintains contact with students prior to their arrival in LA. The Boston office also houses administrative personnel who are responsible for everyday operations. In LA, the staff comprises a resident director and administrative, academic, and housing personnel.