The Summer Los Angeles Ad/PR Internship Program offers students the opportunity to study and work in the heart of the media and entertainment industry. Students enroll in two courses and intern full time four days a week. One course focuses on careers in advertising and public relations in Hollywood through a speaker series featuring Boston University alumni in the entertainment industry. The second course offers a survey of entertainment promotion.

Students enroll in two courses and intern full-time, four days a week. One course focuses on careers in advertising and public relations in Hollywood through a speaker series featuring Boston University alumni in the entertainment industry. The second course offers a survey of entertainment promotion. Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.

Required Courses

Students take the following two courses and an internship course:

  • COM CM 563 Entertainment Marketing (4 credits)
    • Formerly COM CM 561 HL
    • This course surveys the strategy, techniques, and communication media employed to market the range of entertainment available to the American audience. The course examines the organizations and people who conceive, create, and distribute video, film, print, interactive, and new technology within the framework of the entertainment promotion landscape. The course demonstrates how advertising, publicity, promotion, research, and overall marketing campaigns are created and the impact on the creative and business operations of entertainment companies.
    • Syllabus
  • COM CM 564 Entertainment Promotion: Speaker Series (4)
    • Formerly COM CM 561 HW
    • The course will showcase agents, managers, publicists, and studio executives, among others, who will discuss their role and real-life experience in developing and guiding an entertainment project (be it a movie, play, book, or music) to success. The course surveys the nuts and bolts of taking an entertainment project from the ground up with emphasis on doing so in the digital age of the 21st century.
    • Syllabus

Internship Course

Students enroll in one of the following two courses:

  • COM CM 471 Internship (4 credits)
    • The internship is one of the primary academic and professional pillars of the Los Angeles Internship Program. Students are introduced to industry environments in their respective fields at sites where they will see the work of industry professionals and participate “in the business.” Students are required to intern for a minimum of 20 hours per week, however, they are expected to intern at two companies for up to 40 hours per week. Progress is monitored through student journal entries and a final paper in which students reflect on their education and experience over the semester.
    • Syllabus
  • COM CM 809 Graduate Internship (4)
    • The internship is one of the primary academic and professional pillars of the Los Angeles Internship Program. Students are introduced to industry environments in their respective fields at sites where they will see the work of industry professionals and participate “in the business.” Students are required to intern for a minimum of 20 hours per week, however, they are expected to intern at two companies for up to 40 hours per week. Progress is monitored through student journal entries and a final paper in which students reflect on their education and experience over the semester.
    • Syllabus

Internship Areas

Internship placements are available at various public relations, advertising, marketing, and special event firms within the industry. Students work full time and meet with the resident director throughout the program.

Placements are contingent on the student’s past experience and available opportunities, so flexibility is essential. Recent internship placements have included Lionsgate Films, mPRm, Dreamworks SKG, Capitol Records, TBWAChiat-Day Advertising, Arnold Worldwide, CBS, ABC, NBC Publicity, SONY Music, MTV, FOX, Rogers & Cowan, and E!

Program Residence 

  • Students share furnished apartments at the Park LaBrea Apartments in Los Angeles.
  • The apartments have two bedrooms with two occupants per bedroom. Each apartment has a shared kitchen stocked with cooking utensils.
  • Singles are available on a space-available basis for a supplemental fee.
  • Students have full access to amenities offered through this centrally located apartment complex.
  • Although board is not included, students can easily walk to nearby grocery stores and restaurants.
  • The apartments have on-site laundry facilities.
    • Summer Term: Late May to early August
    • Summer Term: March 1

    • Summer 2017 Tuition & Fees: $15,175
      Cost includes tuition, housing, and field trips.
    • Estimated program budget, including cost of living expenses for Summer 2017
    • Financial aid available