London Internship Program

The London Internship Program offers a semester of study and work in England’s exciting capital city. This program combines a professional internship with coursework that examines a particular academic area in the context of Great Britain’s history, culture, and society, and its role in modern Europe. Courses in each academic area are taught by selected British faculty exclusively to students enrolled in the Boston University program.

London Internship Areas & Tracks

Please note these are examples of past internship placements only. While BU Study Abroad guarantees an internship to program participants, specific placements vary from semester to semester and may not always be available. Likewise, internship placements may be available in academic areas not listed.

Advertising & Marketing

Study European marketing techniques and advertising strategy and intern in advertising agencies or the marketing departments of British or international firms. Previous internship placements have included MEC Global, M2M, Elizabeth Arden, L’Oréal, and EMAP.

Arts & Arts Administration

Study the current art market in London. Gain an overview and learn about the funding bodies that support the arts in the UK. Work in one of London’s art galleries, museums, preservation projects, or local arts centers. Past internship placements have included Pump House Gallery, the Royal Academy of Arts, ArtEco Gallery, Cadogan Contemporary, and Westminster City Archives.

Economics & Finance

Study the current economic, political, and social issues affecting Britain and work in a London organization with an economic dimension. Internship placements have included Europe Economics, Pure Leapfrog, Policy Studies Institute and Overseas Development Insitutute.

Film, Radio & Television

Study communications and society in Great Britain and work for one of London’s radio and television stations or film production companies. Though the UK media market is small by American standards, past internship placements have included Sky Movies, Pilot Productions, Feelgood Fiction, Zone Radio and The Producers.

Hospitality & Tourism

Study British culture and learn how the tourism industry works in the UK. Students intern in the international hospitality industries of London. Past internships have included the Ritz, Marylebone Hotel Group, Bloomsbury Hotel and Hyatt Regency London.

International Relations

Study British policy-making in an international context and the UK’s role as a prominent player in foreign affairs. Past internships have included MENCAP, IHS/Janes, Overseas Development institute and Westminster Briefing.

Journalism

Study Britain’s news media in the context of the political, cultural, and social life of the United Kingdom by participating in the daily life of a newspaper, magazine, publishing house, or broadcast news organization. Past internship placements have included Thomson Reuters, Big Cheese, Simon & Schuster, and Quintessentially Publishing.

Management

Study international management and work in the accounting, banking, corporate finance, economic research and operations, or personnel management departments. Internship placements have included BBC Company Finance, ZLDFM, Maurice J Bushells Accountants and Omerta Group.

Politics

Study the issues and institutions of British political culture and work in a political setting, including Parliament and party organizations. Internship placements have included Labour and Political Party Headquarters.

Pre-law

Study the history and practice of the law in Great Britain and participate in the daily life of a British law firm or commercial legal department. Internship placements have included such prestigious law firms as JD Spicer Zeb, Bark & Co, Powell Spencer & Partners Solicitors, and Dow Jones & Company.

Psychology & Health Sciences

Study psychology and social policy through healthcare and human services issues and participation in the daily work life of hospital administration, rehabilitation, play therapy, or education programs; health center administration; community care centers; or social activist organizations. Internship placements have included Chelsea & Westminster Hospital Schools, Goldsmiths University, Rhodes Farm Clinic, Anna Freud Centre, and Solace Women’s Aid. Psychology & Health Sciences Track.

Public Relations

Study public relations as it is practiced in the UK and the EU, and intern in PR agencies or the PR departments of British or international firms. Previous internship placements have included Crabtree & Evelyn, LD Publicity, and Bell Pottinger PR.

Theater Studies

(Spring only.) Study the theater industry in one of the most vibrant theater scenes of the world. Students have the unique opportunity to combine coursework with hands-on experience in a full-time field placement in the visual and performing arts. Previous internship placements have included PW Productions, the Ambassadors Theatre Group, Almeida Theatre, and Tabard Theatre.

Program Curriculum

Week 1–Week 5 (Core Phase)

Students take the required core course for their track to prepare for their internships, and one elective course. Students also meet with the program’s internship placement advisors to refine their area of work placement according to ability, professional goals, experience, and work habits. Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.

Required Courses

Students must enroll in the required core course in their track:

Advertising & Marketing:
COM CM 521: British and European Marketing Strategy (4 credits)

Provides students with a comprehensive understanding of integrated marketing communications in the UK. This course focuses on advertising, sales promotion, public relations, and direct marketing. Students examine marketing strategy using British and European case studies; brand identity, and market segmentation and product positioning within the framework of pricing, promotion, and placement relative to competition. Bishop. Syllabus

Arts & Arts Administration:
CAS AH 320: Modern British Art and Design (4)

This course is designed as an introduction to the arts in Britain. The course should serve to widen specialists’ knowledge, and to provide non-specialists with an overview. The course should cover core elements on such subjects as funding, institutions, accessibility, and value of British Arts. Donnellan. Syllabus

Economics & Finance:
CAS EC 364: Economic Policy: A British Perspective (4)

(Prerequisite: CAS EC 101, or the equivalent. Recommended: CAS EC 102, or the equivalent.) The aim of the course is to develop in students the ability to apply microeconomic analysis to a range of economic problems and policies. On completion of the course, students should be able to integrate analytical and descriptive material to aid their understanding of the nature and causes of some key contemporary issues in modern advanced economies. In addition students will be familiar with the main microeconomic policies used within the UK and have some knowledge of relevant source material. The level of microeconomics in the course is intermediate and assumes students have completed an introductory one or two semester course in microeconomics. Alizadeh. Syllabus

Film, Radio & Television:
COM FT 316: British Film and TV since 1960 (4)

This course is designed to provide students with an understanding of the ways in which film, television, radio and other British mass media function, and how the products of British media are distributed through British culture. The course examines selected elements of the media focusing on production, marketing, promotion and new technologies. Fanthome, Haeffner. Syllabus

Hospitality & Tourism:
SHA HF 365: British Tourism—Knowing Britain Inside and Out (4)

You can’t market a country as you would a breakfast cereal, nor can you work successfully in a country if you don’t understand what makes it tick. A country is unique, its peoples are unique, its attractions are unique. Britain is no exception. To be successful in tourism-related businesses in Britain requires specialist marketing strategies and skills together with an extensive knowledge of the country and its culture. How does the provision of tourist related services differ in Britain? Why should I hold my annual conference in Britain rather than France, Bermuda, or Cancun? And can Britain deliver what my clients are looking for? We will examine all aspects of the British tourist industry through lectures, field trips, class discussions, and video presentations. You will acquire a basic core knowledge of Britain, be comfortable with British culture and understand what Britain can deliver to your clients in both a leisure and business context. Charlton. Syllabus

International Relations:
CAS IR 361 / PO 225: Understanding British Foreign and Domestic Policy Processes (4)

Presenting main policy areas and policy-making in Britain in an international context. Particular attention paid to foreign and defense policies. Focus on policy outcomes and the policy-making process with some reference to the political system and associated legal and constitutional factors. Syllabus

Journalism:
COM JO 358: British Journalism, Culture, and Society (4)

This course aims to offer Journalism students an introduction to the British information milieu they will encounter in their internships. The course will be an intensive study of British media in the context of the political, cultural, and social life of the United Kingdom. MacLeod. Syllabus

Management:
SMG IM 345: International Management Environment (4)

(Prerequisites: CAS EC 101 and CAS EC 102, or the equivalent. Students enrolled in SMG IM 345 are not permitted to take CAS IR 427.) This course has been designed to appeal to students who wish to gain an international perspective on the environment faced by business organizations. In today’s business environment, with the pressures of an evolving global economy, managers must take into account the many ways in which differences are apparent when compared with the domestic scene. Managers must adapt their approaches to take account of the strong international competition, which is increasingly apparent and which is critical to successful business performance. They also need to be informed as to how firm strategies may be developed. It is a must for business students to learn the international dimensions of business activities in order to be successful in today’s business world. McLarty. Syllabus

Politics:
CAS PO 221 / CAS IR 359: British Political Institutions (4)

(Formerly CAS PO 360 / CAS IR 359.) This course will introduce students to the main political institutions and actors in Britain. It will focus upon the historical and cultural context of British politics and detailed consideration will be given to competing political ideas and ideologies, divergent conceptual methods drawn from the social sciences, and popular perceptions of British politics. The course aims to give you a fairly thorough knowledge of Britain, to prepare you for internships and to give you, hopefully, some enjoyment. Cousins. Syllabus

Pre-law:
CAS PO 222: The British Legal System (4)

(Formerly CAS PO 534.) The aim of the course is to provide an introduction to British legal history, basic legal reasoning, and legal theory. It aims to describe the evolution of the Common Law of England, the legal system of England, and the legal profession of England, as well as to introduce students to the study of constitutions and constitutional systems of Government. The distinctions between law and politics, and between political science and the study of law, must be explored if we are to gain a useful understanding of our two important constitutional nations. The law and custom in early Britain, the impact of the Norman Conquest, origins of the common law, and the English system of courts will be outlined. The development of the legal profession itself will also be examined. How this system came to be transplanted in America will be looked at as well as reviewing how the “English” tradition changed direction in the nineteenth, twentieth and twenty-first centuries. Denis Carey. Syllabus

Psychology & Health Sciences:
CAS MA 113: Elementary Statistics (4)

(Required for Sargent College students enrolled in the Psychology & Health Sciences Track.) Basic concepts of estimation and tests of hypotheses, ideas from probability; one-, two-, and multiple-sample problems. Applications in social sciences. Primarily for students in the social sciences who require a one-semester introduction to statistics; others should consider CAS MA 115 or MA 213. Please note that students cannot get credit for both CAS MA 113 and CAS MA 115. Carries MCS divisional credit in CAS. Syllabus

CAS PS 365: Psychology Applied to Social Issues (4)

Enhance students’ awareness of selected current social issues in Great Britain and the policies and strategies currently pursued by government to address them. Develop students’ critical appreciation of the contributions and limitations of psychological theory and research in understanding social issues and in informing potential intervention strategies to address them. Develop students’ repertoire of transferable skills in communication, presentation, and participation as a means of preparation for the demands likely to be made of them during their Internship Placements. Develop student study skills in presenting coherent and informed argument both verbally and in their written work. Foster skills in self-organized and co-operative learning and develop ability for independent learning. Clift, Hammond. Syllabus

Public Relations:
COM CM 413: Problem Solving in British Public Relations (4)

Examines techniques commonly used by British Public Relations agencies using case studies that are drawn from specific internship placements used by the program. The course also examines the relationship among the British Press, other forms of media, and public relations agencies in general; the role of marketing and advertising versus public relations in the UK; and the growth of the public relations industry in the UK and the rest of Europe since the mid 1980s. Heller. Syllabus

Theater Studies:
CFA TH 440: Experiencing London Theater In the Postwar World (4)

(Formerly CFA DR 443.) The course will introduce the student to a wide range of current theater practice in London and will include both straight plays and a sound introduction to arts administration and reviewing live performance. The British theater system—from West End to Fringe, from Shakespeare’s Globe to Sadler’s Wells—will be covered through lectures and discussions with leading practitioners across the spectrum of the craft. This course will prepare students for the wide breadth of opportunities open to them in the field of theater arts in London. The course will cover the development of theater as an industry in London as well as such issues as government funding for the arts, the marketing of the arts in London and the future of the industry. Sierz. Syllabus

Elective Courses for all Tracks

Students enroll in one of the following elective courses. These courses are open to all tracks. Some have a limited enrollment and will be filled on a first-come, first served basis.

CAS AH 319: Arts and Media in Britain (4)

(Fall only. Formerly CAS IP 406.) This course is designed as an introduction to the arts in Britain. The course should serve to widen specialist’s knowledge, and to provide non-specialists with an overview. The course should cover core elements on such subjects as funding, institutions, accessibility, and value of British Arts. Syllabus

CAS AH 388: British Painting from Holbein to the Twentieth Century (4)

(Recommended elective for Arts & Arts Administration.) This course provides an introduction to British painting, and it is intended for students who have a major or minor in art history. The structure of the course is broadly chronological, covering the sixteenth century to the end of the nineteenth. The course offers students the unique opportunity of studying the artworks in London galleries and museums. Enrollment is limited. Donnellan. Syllabus

CAS EC 322: Political Economy of the Middle East and North Africa (4)

(Prerequisite: EC 101 or EC 102, or equivalent.) Examines the economic structure, institutional evolution, and political configuration in the countries of the Middle East and North Africa. Issues addressed include legacies of the colonial era, the impact of oil, and the problem of industrialization in resource-based economies. Syllabus

CAS EC 330 / CAS IR 336: European Business Environment: Institutions and Enterprise (4)

The European Union is continually evolving. This course addresses key factors and issues facing European businesses, and other firms doing business in the European ‘single market’, including the EU’s security environment and its efforts to develop a regional defense economy. It presents an understanding of current (and relevant past) political, economic, security and social conditions shaping the development of the European Union. During the fall and spring there will be a trip to Brussels, which will include visits to NATO, the European Parliament, and other European institutions. Macdonald. Syllabus

CAS EC 346: European Capital Markets (4)

(Prerequisite: CAS EC 102, or the equivalent. Recommended elective for Management & Finance.) Familiarizes students with the structure of the European financial system, covering the principal financial markets and institutions, and the analytical concepts and tools that help explain the processes of price formation and the behavior of participants in these markets. The major financial markets the course covers are spot and foreign exchange dealings, the Eurocurrency and Eurobond markets, futures and options, and swaps and options. Essential background theory is combined with an emphasis on actual events and activities of the major players. Pilbeam. Syllabus

CAS EN 310: British and Irish Writing: Poetry and the Novel since 1900 (4)

(Recommended elective for all tracks.) This course aims to provide the student with an appreciation of texts selected from a variety of representative and influential modern authors. Students will be provided with requisite contextual information regarding biographical, social, and political backgrounds to assist them with the development of the skills and vocabulary that are needed to foster competent and persuasive literary interpretation. Syllabus

CAS EN 387: Writing in Today’s Britain: Meet the Writer (4)

(Formerly CAS IP 406.) Examines very recent texts of many genres in English, by both new and experienced contemporary writers, in the context of both literary history and the marketplace. Issues include: Freedom of speech, roles of literary agent and editor, literary integrity. Condé. Syllabus

CAS HI 249 / WS 310: London Women’s Social History from Aphra Behn to the Blitz (4)

This course examines the lives of women in London over the past three centuries from a social history perspective. Students will study patches of history from the 1660s and up to and including the role of women during the Second World War. One of the aims is to introduce and broaden students’ experience of working with primary source materials and London is a splendid resource for students who are interested in this aspect of studying and writing history. Syllabus

CAS HI 252: Class, Power and the Making of British Identity (4)

(Formerly CAS HI 326.) Interdisciplinary study (art, architecture, literature) of the legacy and history of the British self-image. Aims to develop an understanding of Britain’s unique character through study of historical, political, and cultural contexts. Lectures, discussions, and three guided field trips. Thornhill. Syllabus

CAS MA 113: Elementary Statistics (4)

(Priority will be given to Sargent College students enrolled in the Psychology & Health Sciences Track.) Basic concepts of estimation and tests of hypotheses, ideas from probability; one-, two-, and multiple-sample problems. Applications in social sciences. Primarily for students in the social sciences who require a one-semester introduction to statistics; others should consider CAS MA 115 or MA 213. Please note that students cannot get credit for both CAS MA 113 and CAS MA 115. Carries MCS divisional credit in CAS. Syllabus

CAS PO 220 / CAS IR 335: Britain and Europe—A New Beginning (4)

(Formerly CAS PO/IR 335. Recommended elective for all tracks.) Examines the changing social, cultural, political, and economic structures of Britain at the end of the twentieth century. Introduction to current debates about the future of the United Kingdom in its relationship with Europe. Cousins. Syllabus

CFA TH 508: Contemporary British Theatre (4)

(Enrollment limited. Formerly CFA DR 507.) Provides students with access to contemporary British theater and the critical tools to understand and enjoy theater from the perspectives of the playbooks and the productions themselves. This course surveys and offers explanation of the major developments that have taken place in British theater since 1956. Coursework focuses on students’ theater visits, which occur once every week and include both mainstream and fringe theater productions. The plays are discussed prior to attendance, and students are expected to provide a critique of the works they have seen. Read. Syllabus

COM CM 334: Advertising in the UK (4)

(Recommended elective for Advertising, Marketing & Public Relations.) Examines the structure and organization of UK mass media from a commercial and business perspective. In particular, terrestrial and satellite TV, billboard and transport, newspapers and magazines, and radio and film are examined in a practical advertising context. Evans. Syllabus

COM CM 457: Seminar in Global Promotional Strategies (4)

In this course, students will develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets and the rationale for global promotional strategies. Students reflect on both theory and application of international marketing gaining insights from companies and how they adjust their marketing and promotional strategies to the international macro-environment. Jichev. Syllabus

COM FT 318: British Television Studies (4)

(Recommended elective for Film & Television.) Examines the content and form of British television programs, contrasting it with American programming. Special emphasis is placed on the study of genres and conventions. Genres will focus on drama, news, comedy, consumer affairs, children’s television, sports, and others, and these are explored in the light of Britain’s cultural and political identity. Fanthome. Syllabus

COM JO 416: The Foreign Correspondent: International Reporting (4)

(Recommended elective for Journalism.) Introduces students to major British and international news issues and develops knowledge of major and secondary world news communications systems. The course examines principal London news sources and appropriate techniques of information gathering, including the practicalities of working as a correspondent in London. McNeil. Syllabus

SMG FE 449: Corporate Finance Management (4)

Covers the financial manager’s role in obtaining and allocating funds. Includes topics such as cash budgeting, working capital analysis, dividend policy, capital investment analysis and debt policy as well as their associated risks. Valuation of companies, mergers and acquisitions, and bankruptcy are covered. The course requires using financial models and spreadsheets. Applications are made to current events and everyday business finance problems. Syllabus

Week 6–Week 13 (Internship Phase)

Students participate in London’s work life through assigned internships that complement their particular academic concentration and personal goals. Students intern full-time, four days a week, while enrolled in a weekly elective course. Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.

Internship Courses
The course number will depend on the area of specialization in which the student completes his or her internship.

  • CAS AH 505 Internship in the Arts/Architecture/Art Administration Syllabus
  • CAS EC 497 Internship in Economics & Finance Syllabus or Management Syllabus
  • CAS HU 425 Practicum in the Visual & Performing Arts Syllabus
  • CAS PO 401/IR 451 Internship in Politics Abroad Syllabus
  • CAS PO 403 Internship in Comparative Law Syllabus
  • CAS PO 405/IR 455 Internship in International Organizations Syllabus
  • CAS PS 495 Internship in Health & Human Services Syllabus
  • CFA TH 543/544 Professional Theater Initiative Internship Syllabus
  • COM CM 471 Internship in Advertising & Marketing Syllabus or Public Relations Syllabus
  • COM FT 493/494 Internship in Film, Radio & Television (each worth 2 credits) Syllabus
  • COM JO 411 Internship in Journalism Syllabus
  • COM JO 413 Internship in Broadcast Journalism
  • SAR HS 405 Health Science Practicum
  • SAR HS 410 Field Experience: Human Physiology
  • SHA HF 390 Field Placement in Hospitality Administration Syllabus
Internship Components
  • The student’s performance at the internship (evaluated by the supervisor)
  • An internship seminar and related assignments (graded by BU London faculty)

Please note: The final internship course grade is determined solely by the coursework submitted for the internship seminar.

Elective Courses (Internship Phase)

These courses are taught concurrently with the internship/work placement. There are elective classes offered in the placement phase that are open to all tracks, though some of those are geared towards specific tracks. There are also track-specific courses. Students are encouraged to enroll in the course that is specifically designed for their tracks/internships. Please note that some courses have a limited enrollment, and priority will be given to students registered in the track for which the course was designed.

Free Electives (open to all tracks)

CAS AH 381: London Architecture & Urbanism (4)

(Free elective open to all tracks and is also track-specific elective for the Arts track.) This course aims to provide an introduction to the history of London and its buildings. The growth of the city as a historical phenomenon, covering early-modern London to the present day and the development of various architectural styles will be discussed in the context of social, political, economic, and social change. The course is aimed at a wide audience rather than architectural specialists, although some familiarity with British history is helpful. Donnellan, Evenden, Scott, and Turvil. Syllabus

CAS AH 411: Writing About Art and Society: Perception, Display, and Criticism (4)

(Spring only.) Examines the relationship between art and society via theoretical and critical readings and visits to London’s museums, galleries, and public art exhibits, focusing on how best to address the non-specialist audience and whether art is “necessary” to the public. Cumming. Syllabus

CAS EN 357: Modern British Drama: A Critic’s Perspective (4)

(Students enrolled in TH 440 are not permitted to take this course.) Offers a broad critical study of the major developments in British drama over the past 50 years. Through the eyes of a leading theater reviewer, the work of specific playwrights is analyzed in detail, and students are expected to produce written and oral critical analyzes of plays read and observed during the course. Sierz. Syllabus

CAS EN 368: Seminar in Shakespeare Studies (4)

This course aims to provide the student with an appreciation of the nature of Shakespeare’s achievement through the study of four plays in class sessions and the option of reading one other play that the student may choose for his or her directed study. The sessions will naturally involve some discussion of the general background of Shakespeare and his works, with time being devoted to the various thematic, structural, and historical issues that arise from a study of his plays. For the greater part of the course however, time in class will be devoted to a close critical reading of various sections of the plays in order to give the student the opportunity to gain an intimate understanding of the verbal and dramatic qualities of Shakespeare’s genius, and of the myriad ways in which meanings are expressed through the language, imagery, structure, and dramatic possibilities of the works themselves. Syllabus

CAS EN 388: Contemporary British Literature (4)

(Formerly CAS IP 403.) Through the intensive study of several recent literary texts students will learn more about the British psyche, culture and history that generated them. They will hopefully be confronted with some of the most important aspects of the human condition, both in a sense of that condition as peculiarly British and as a generality. Charalambides. Syllabus

CAS HI 243 / CAS IR 392 Britain and the European Question: The Confluence of History and Politics (4)

(Formerly CAS HI 255 / CAS IR 392.) This course provides an overview of Britain’s relations with Europe between 1945 and 1992 in the context of on-going debates concerning national sovereignty and national modernization, losing an empire and maintaining a world role, and the “special relationship” with the United States. Thornhill. Syllabus

CAS HI 250: British Youth Culture from 1950 to the Present (4)

(Pre-requisite: completion of one university-level History course, or one university-level Sociology course.) Course looks at the impact of black and white cultures of America on Britain; also the influence of Europe, the Caribbean, Africa, Asia, and British folk traditions, in the context of social change in the second half of the 20th century. Weight. Syllabus

CAS HI 251: Cultural Capital: The History of Popular Culture in London (4)

(Formerly CAS HI 320. Prerequisite as of fall 2010: one undergraduate-level History course.) Traces the development of popular culture in London from the late eighteenth century to the present. Concerned with popular cultural “texts” as well as popular cultural sites. Organized chronologically, from the early origins of modern culture to the present. Peplar. Syllabus

CAS HI 253: London at War: From the Home Front to the Frontline (4)

(Spring only.) Examines ways in which the two world wars influenced British society and changed social identities. Explores and evaluates English war experiences through dimensions of gender, race/ethnicity, and class. Includes lectures, field study visits, and discussion. Syllabus

CAS PO 223: Issues in Contemporary Politics (4)

(Formerly CAS PO 358.) Designed to place in context British/EU political and trade relations; crime, punishment, and social justice; race and nationalism; fascism and the extreme right today; feminism, sexuality, and women in politics; Anglo-American problems of public administration; and pressure groups, the police, and industrial relations. Sullivan. Syllabus

COM FT 317: British Cinema and Society (4)

This course offers a combined social history and technological survey of British film making since World War II. The selected films provide vivid points of departure for an understanding of how British society has evolved.The course surveys the changing nature of modern British culture and society, using the products of the British movie industry as the main source of evidence. Most films fall outside of the category of British films that have made an impact in the United States market. Students will witness the cinematic version of the “other side” of Britain. One of the main themes of this “other side” is social class, which sets the agenda for most of the themes explored in the class. Special attention is also given to the differences between cinematic and historical versions of such themes. Dodson. Syllabus

Track-Specific Electives

Please note that students will need advisor approval if taking take a course outside his/her track.

Advertising & Marketing:
COM CM 447: International Brand Management (4)

This course aims to build upon core marketing studies undertaken to-date on branding, and to extend these into an in-depth exploration of the role of the brand manager and the role of brands in consumers’ lives. Specifically it aims to develop the following: an understanding of the role of the brand from the perspective of the organization, society and that of the consumer; the necessary skills to enable assessment of brand opportunities, develop appropriate responses, manage the implementation of branding decisions, and measure the effectiveness of these decisions; the ability to select from and apply appropriate academic models to support analysis and insight; and the ability to conduct and present work in a manner befitting a professional brand manager. Heller. Syllabus

COM CM 335: Seminar in Advertising Strategy (4)

Provides an understanding of the ways in which advertising is effectively planned in the UK to achieve the objectives set in the overall marketing plan. This course examines the disciplines of agency account planning, research, and client brand management, enabling students to critically assess creative work in terms of strategy, objectives, and execution. Evans. Syllabus

CAS IR 427: Seminar in International Business (4)

(Track-specific course for Economics & Finance, Management and Hospitality & Tourism. Students enrolled in SMG IM 345 are not permitted to take CAS IR 427.Reviews international business operations in Britain and the EU and their underlying principles and concepts. It examines strategy, operations, and control. Using case studies, students gain experience in the application of relevant international management concepts and techniques. Macdonald. Syllabus

Arts & Arts Administration:
CAS AH 381: London Architecture and Urbanism (4)

(Free elective open to all tracks and is also track-specific elective for the Arts track.) This course aims to provide an introduction to the history of London and its buildings. The growth of the city as a historical phenomenon, covering early-modern London to the present day and the development of various architectural styles will be discussed in the context of social, political, economic, and social change. The course is aimed at a wide audience rather than architectural specialists, although some familiarity with British history is helpful. Donnellan, Evenden, Scott, and Turvil. Syllabus

CAS AH 411: Writing about Art and Society: Perception Display and Criticism (4)
(Spring only.) Examines the relationship between art and society via theoretical and critical readings and visits to London’s museums, galleries, and public art exhibits. Focus on how best to address the non-specialist audience and whether art is “necessary” to the public. Syllabus
Economics & Finance:
CAS EC 360: British Macroeconomic Policy (4)

The course analyzes the structure of UK governance and the economic policy formation process. It provides an exposition of the UK’s changing trading relationship between its Empire and the EU, and the economic relationship that the UK has with its former colonies today. Principal domestic issues addressed are macro-economic policy, viz. the paradigm shift from Keynesian demand management to monetarist and supply-side policies. The conceptual shift from “collectivism” to “individualism.” Also considered are the industrial structure and labor economics, foreign direct investment, economic development policy, and environmental issues. Seyf. Syllabus

CAS IR 427: Seminar in International Business (4)

(Track-specific course for Economics & Finance, Management and Hospitality & Tourism. Students enrolled in SMG IM 345 are not permitted to take CAS IR 427.) Reviews international business operations in Britain and the EU and their underlying principles and concepts. It examines strategy, operations, and control. Using case studies, students gain experience in the application of relevant international management concepts and techniques. Macdonald. Syllabus

Film, Radio & Television:
COM FT 317: British Cinema and Society (4)

This course offers a combined social history and technological survey of British film making since World War II. The selected films provide vivid points of departure for an understanding of how British society has evolved.The course surveys the changing nature of modern British culture and society, using the products of the British movie industry as the main source of evidence. Most films fall outside of the category of British films that have made an impact in the United States market. Students will witness the cinematic version of the “other side” of Britain. One of the main themes of this “other side” is social class, which sets the agenda for most of the themes explored in the class. Special attention is also given to the differences between cinematic and historical versions of such themes. Dodson. Syllabus

Hospitality & Tourism:
CAS IR 427: Seminar in International Business (4)

(Track-specific course for Economics & Finance, Management and Hospitality & Tourism. Students enrolled in SMG IM 345 are not permitted to take CAS IR 427.) Reviews international business operations in Britain and the EU and their underlying principles and concepts. It examines strategy, operations, and control. Using case studies, students gain experience in the application of relevant international management concepts and techniques. Macdonald. Syllabus

Journalism:
CAS EN 357: Modern British Drama: A Critic’s Perspective (4)

(Students enrolled in TH 440 are not permitted to take this course.) Offers a broad critical study of the major developments in British drama over the past 50 years. Through the eyes of a leading theater reviewer, the work of specific playwrights is analyzed in detail, and students are expected to produce written and oral critical analyzes of plays read and observed during the course. Sierz. Syllabus

Management
CAS EC 360: British Macroeconomic Policy (4)

The course analyzes the structure of UK governance and the economic policy formation process. It provides an exposition of the UK’s changing trading relationship between its Empire and the EU, and the economic relationship that the UK has with its former colonies today. Principal domestic issues addressed are macro-economic policy, viz. the paradigm shift from Keynesian demand management to monetarist and supply-side policies. The conceptual shift from “collectivism” to “individualism.” Also considered are the industrial structure and labor economics, foreign direct investment, economic development policy, and environmental issues. Seyf. Syllabus

SMG MK 467: International Marketing (4)

(Prerequisite: SMG MK 323, or the equivalent. Students who have not completed this prerequisite should enroll in International Promotion Management.) Develops a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. Students will learn about the key environmental forces shaping the needs and preferences of the global consumer and the impact of foreign, political, and economic factors on the marketing mix. Syllabus

Politics & International Relations:
CAS HI 243 / CAS IR 392 Britain and the European Question: The Confluence of History and Politics (4)

(Formerly CAS HI 255 / CAS IR 392.) This course provides an overview of Britain’s relations with Europe between 1945 and 1992 in the context of on-going debates concerning national sovereignty and national modernization, losing an empire and maintaining a world role, and the “special relationship” with the United States. Thornhill. Syllabus

CAS PO 223: Issues in Contemporary Politics (4)

(Formerly CAS PO 358. Track-specific course for Politics & International Relations.) Designed to place in context British/EU political and trade relations; crime, punishment, and social justice; race and nationalism; fascism and the extreme right today; feminism, sexuality, and women in politics; Anglo-American problems of public administration; and pressure groups, the police, and industrial relations. Sullivan. Syllabus

Pre-law:
CAS PO 224: British Law and Current Issues (4)

(Formerly CAS PO 388.) This course will examine a range of important, controversial issues in contemporary British law. As the aim is to relate to current matters, the issues will vary each semester, but are likely to include such topics as the law and terrorism; law and morality; the new British Supreme Court; and the Right to Know. Cousins, Sullivan. Syllabus

Psychology & Health Sciences:
SAR HP 522: Health and Wellness Through the Lifespan (4)

(Priority will be given to Sargent College students.) This course presents a sociocultural approach to contemporary issues of health and wellness in the UK and demonstrates the importance of understanding people in relation to their social worlds. The course examines such issues as homelessness, health promotion, and the implications of modern medicine throughout the lifespan, from childhood to old age. Clift, Hammond. Syllabus

Public Relations
COM CM 335: Seminar in Advertising Strategy (4)

Provides an understanding of the ways in which advertising is effectively planned in the UK to achieve the objectives set in the overall marketing plan. This course examines the disciplines of agency account planning, research, and client brand management, enabling students to critically assess creative work in terms of strategy, objectives, and execution. Evans. Syllabus

COM CM 447: International Brand Management (4)

This course aims to build upon core marketing studies undertaken to-date on branding, and to extend these into an in-depth exploration of the role of the brand manager and the role of brands in consumers’ lives. Specifically it aims to develop the following: an understanding of the role of the brand from the perspective of the organization, society and that of the consumer; the necessary skills to enable assessment of brand opportunities, develop appropriate responses, manage the implementation of branding decisions, and measure the effectiveness of these decisions; the ability to select from and apply appropriate academic models to support analysis and insight; and the ability to conduct and present work in a manner befitting a professional brand manager. Heller. Syllabus

Program Details

Requirements
  • Students are accepted into one of the program’s 12 different tracks, which cover a wide variety of fields
  • All students must complete the full 16-credit program, enrolling in three academic courses and one internship course
  • Priority will be given to qualified upperclassmen
  • Admissions requirements for all programs
Program Dates
  • Fall Semester: late August to mid December
    • Spring Semester: mid January to late April
    Cost
    Credits
    • Upon successful completion of the program, students earn sixteen Boston University credits. Students must enroll for a total of sixteen credits.
    Housing
    • The BU London Academic Center and its associated student residences house the classrooms, library, and computer facilities, as well as the administrative offices for housing, student life, finance, internship placements, and academic affairs. The Center is located in exclusive South Kensington.
    • Students live in shared suites in Boston University’s own housing. All housing is within walking distance of the BU London Academic Center. Suites vary in size (from 2 to 13 occupants), configuration, and style of decoration, but most consist of shared bedrooms with Internet access, shower room, and a kitchen/common area.
    • Safety and Security: BU Study Abroad: London
    Application Deadlines
    • Fall: March 15
    • Spring: October 1

    Program Faculty & Staff

    There are 70 full-time and part-time staff and faculty working for the BU London programs. They are responsible for assigning and maintaining housing, teaching and supervising the academic program, providing student services, arranging internships, and providing research and IT support.

    Faculty & Staff Profiles
    All Boston University London programs are administered in coordination with our Boston and London offices. In Boston a program manager facilitates the admissions and pre-departure procedures and maintains contact with students prior to their arrival in London. The Boston office also houses administrative personnel who are responsible for everyday operations. In London the staff comprises a resident director as well as administrative, academic, and housing personnel.

    • Sarah Cooper, Program Manager
      Arts and Arts Administration, Management, Theater Studies, Economics and Finance, Psychology and Health Sciences, Hospitality and Tourism
    • Shannon Williams, Program Manager
      Film, Radio, Television, International Relations, Journalism, Pre-Law, Advertising, Marketing, Politics, Public Relations

    Overseas Staff

    Faculty