The Boston University London Graduate Mass Communication Summer Program combines an internship, related coursework, and independent living. Students spend 11 weeks studying global marketing communication and mass media while participating in a full-time internship.The first five weeks are spent taking two core courses. In the last six weeks, students work full time in their internships and complete a research project or thesis. All courses are offered at the graduate level and students take classes at the centrally located BU London Academic Center.
Requirements & Considerations
- Bachelor’s degree required. Preference will be given to students enrolled in a graduate degree program. Other applicants will be considered on a case-by-case basis.
- Admissions requirements for all programs
Required Courses (Weeks 1–5)
Students take these two courses during the first phase of the program:
- COM CM 738 Global Marketing Communication (4 credits)
- Issues covered include nationality, branding, international distribution, sales promotion, advertising, public relations, and intercultural marketing. Students analyze case studies and decisions in the management of marketing in a multinational context.
- COM CM 744 British Media in the Digital Age (4)
- The course will introduce the student to the wide range of British media, from national institutions such as the main newspapers and the BBC, to the new digital media. It will provide an overview of the history and current status of the country’s media, and offer a sound introduction to other sectors of the creative industries, such as theater, music, and fashion. The course will focus especially on the theme of Britishness, and on how national identity is expressed in the institutions, practices, and products of the media.
Required Courses (Weeks 6–11)
Students participate in an internship and complete a research course in the second phase.
- COM CM 809 Graduate Internship (4 credits)
- Students intern in journalism, advertising, or public relations agencies, corporate marketing or public relations departments, or other communications organizations.
- COM CM 909 Thesis or Project Research (4)
- The type of graduate project selected will depend on the major and academic focus of each student. COM students will complete a professional project. IR/COM students will write a research paper.
Housing & Student Services
- All students will live in two forms of housing, one for the Core Phase and another for the Internship Phase. During the Core Phase, students are accommodated in residence hall-style housing located in central London. Bedrooms consist of doubles, triples, and quads with either en suite or shared bathrooms. During the Internship Phase, students will reside in apartment-style residences owned by Boston University.
- Fully equipped kitchens are available. Kitchens are shared between approximately 6-14 students.
- Students are responsible for budgeting their own cost of meals. Board isn’t included in this program.
- BU London does not have dining hall facilities, but there are ample grocery stores, restaurants, and other amenities in the immediate area surrounding the residences.
- All buildings are within walking distance to local transportation, including the London Tube and bus systems.
- Students have access to the BU London Library for research and printing purposes. For recreational and social activities, students may take advantage of the BU London Social Programme as well as the clubs and societies of Imperial College London.
- Summer Term: Late May to early August
- Summer Term: February 15
Cost & Financial Considerations
- Summer 2016 Tuition & Fees: $24,375
Cost includes tuition, housing, airfare from designated US cities, field trips, overseas medical insurance, and emergency travel assistance coverage.
- Estimated program budget, including cost of living expenses for Summer 2016
- Financial aid available
- BU Study Abroad arranges a trans-Atlantic group flight that is included in the program fee. We recommend that students take this flight.