London Graduate Mass Communication Program (Summer)
In a 24/7 global news environment, politics and the media have become increasingly interdependent, creating challenges for professionals in both fields. The London Graduate Mass Communication Program offers students the opportunity to spend 12 weeks studying global marketing communication and mass media while participating in a full-time internship.
In class, students will analyze international political and media systems in Europe and the Americas, and examine how these systems interact to produce national and international policies. A full-time internship will then take students from theory to practice.
The first six weeks are spent taking two core courses. In the last seven weeks, students work full-time in their internships and complete a research project or thesis. All courses are offered at the graduate level.
Required Courses (Weeks 1–6)
Students take these two courses during the first phase of the program:
COM CM 738: Global Marketing Communication (4)
Issues covered include nationality, branding, international distribution, sales promotion, advertising, public relations, and intercultural marketing. Students analyze case studies and decisions in the management of marketing in a multinational context. Syllabus
COM CM 744: International Political and Media Systems (4)
The course offers will focus on international political and media systems from two related standpoints; first, the description, analysis, and comparison of political systems in Europe and the Americas, and second, a consideration of how political and media systems interact to produce national and international policies. In a 24/7 global news environment, politics and the media are becoming increasingly interdependent and are creating challenges for professionals in both fields. Syllabus
Required Courses (Weeks 7–13)
Students take one course while working four or five days a week in their internship placement. Placements are contingent on the student’s past experience and available opportunities in any given summer, so flexibility is essential. Recent graduate internship placements have included Fleischman-Hillard UK, Cohn & Wolfe, Elizabeth Arden, and Reuters UK.
COM CM 809: Graduate Internship (4)
Students intern in journalism; advertising or public relations agencies; corporate marketing or public relations departments; or other communications organizations. Recent graduate internship placements have included Fleischman-Hillard U.K., Cohn & Wolfe, Elizabeth Arden, and Reuters UK.
COM CM 909: Thesis or Project Research (4)
The type of graduate project selected will depend on the major and academic focus of each student. COM students will complete a professional project. IR/COM students will write a research paper.
Download a description of the London Graduate Mass Communication Program.
Program Faculty & Staff
All Boston University London programs are administered in coordination with our Boston and London offices. In Boston a program manager facilitates the admissions and pre-departure procedures and maintains contact with students prior to their arrival in London. The Boston office also houses administrative personnel who are responsible for everyday operations. In London the staff comprises a resident director as well as administrative, academic, and housing personnel.