Robin Evans holds an MA in philosophy from Trinity College, Dublin; an MPhil from University College, London; and a diploma in advertising. He is an experienced lecturer in the fields of marketing, advertising, and consumer behaviour, lecturing at London Guildhall University as well as Boston University. He has a wide range of practical experience in the production of TV and video materials for advertising purposes. He is the author of Production and Creativity in Advertising and is a partner in the Evans Communications advertising consulting firm. He is also the author of two sci-fi horror novels ‘The Experiment’ (Sphere Books) and ‘Croak’ (Hamlyn).