Mike Benson

Mike Benson
Lecturer
Los Angeles Internship Program & Los Angeles Internship Program (Summer)

Mike Benson is senior vice president, Marketing for ABC Entertainment. He oversees all marketing, advertising and promotion for ABC’s Primetime and Late-Night programming, while also establishing the on-air tone and brand of the network. He is responsible for the launch of ABC’s Desperate Housewives, Lost, Grey’s Anatomy and Extreme Makeover: Home Edition, amongst other ABC Entertainment programming. For his creative endeavors on behalf of ABC, Mr. Benson was named an “Entertainment Marketer of the Year” in 2005 by Ad Age and in 2000 by BrandWeek magazine. He was also a recipient of the Promax Campaigns of Distinction Award in 2005 and the Promax Brand Builder Award in 2004. Note: Mike Benson will not be teaching in Summer 2010.