Alan Cohen

Alan Cohen
Lecturer
Los Angeles Internship Program & Los Angeles Internship Program (Summer)

Alan Cohen is executive vice president, managing director, Innovations  for Interpublic’s Initiative advertising agency. He is responsible for creating new ideas to help Fortune 500 companies forge relationships with Hollywood, new media, and technology companies and lead them into the future of advertising and media. Previously Cohen was president of marketing for 20th Century Fox Film Company where he launched the hits Ice Age and Unfaithful. Cohen spent a number of years running the marketing, advertising, and promotion and research departments at Walt Disney’s ABC Television Network. As Executive Vice President, Marketing, Advertising and Promotion, he developed an award- winning on-air promotion group launching shows to high ratings, and repositioning the ABC brand with a campaign Time magazine called the best of the year. Before ABC, Cohen worked for NBC where he rose to Executive Vice President, Marketing. At NBC he also led an extensive expansion of the NBC brand including pioneering the network’s new media and internet efforts, innovative programming partnerships, and new marketing and advertising platforms. He was named Entertainment Marketing executive of the year and selected as a top 100 marketing executive three times and won an Emmy at ABC for producing an integrated programming and marketing campaign.