Peter McDonald

Peter McDonald, PhD
Sydney Internship Program

Course Coordinator: Brand Advertising and Promotion (CM406) and International Marketing Management (MK467)
Peter McDonald is a marketing practitioner with a genuine passion for teaching and is an Adjunct Lecturer in Marketing Management at MGSM. Additionally, he has co-authored a number of journal articles on sources of brand equity and brand portfolio management.
In tandem, he is CEO of Australia’s leading agency selection consultancy, Pitch Perfect Advisors (
He has been teaching at BU since early 2007 and previously taught branding/marketing/ advertising subjects at Sydney University, UTS, and CSU. While his diverse business experience covers North America, Australia, NZ & Asia Pacific where he successfully performed brand, marketing communications and advertising agency management roles.
Companies with whom Peter has worked include: Aldi, Commonwealth Bank of Australia, Domino’s Pizza, General Mills, Harris Farm Markets, Mars Inc., McDonald’s, Michael Hill International, PepsiCo, Procter & Gamble, 7-Eleven, Tourism Australia, and Unilever.
Early in his career, he lived, worked and studied (part-time) in North America, and ever since Peter has urged many of his staff and students to do likewise. For him, the benefits of personal growth and development of a ‘global mind-set’ far outweigh any culture shock you might initially experience.
Peter holds a B Com (Marketing), MBA (International Business) and PhD (Management).
The centrepiece for his PhD Thesis is ‘Brand Gravity®: Why Line Extensions of National Brands Attract One Another and Line Extensions of Store Brands Repel One Another’ – which has particular relevance for brand owners (manufacturers or retailers) when effectively creating product assortments or portfolios.