Peter McDonald, PhD
Sydney Internship Program
Course Coordinator: Brand Advertising and Promotion (CM406) and International Marketing Management (MK467)
Peter McDonald is a marketing practitioner with a genuine passion for teaching and is an Adjunct Lecturer in Marketing Management at MGSM. Additionally, he has co-authored a number of journal articles on sources of brand equity and brand portfolio management.
In tandem, he is CEO of Australia’s leading agency selection consultancy, Pitch Perfect Advisors (www.pitchperfect.net.au)
He has been teaching at BU since early 2007 and previously taught branding/marketing/ advertising subjects at Sydney University, UTS, and CSU. While his diverse business experience covers North America, Australia, NZ & Asia Pacific where he successfully performed brand, marketing communications and advertising agency management roles.
Companies with whom Peter has worked include: Aldi, Commonwealth Bank of Australia, Domino’s Pizza, General Mills, Harris Farm Markets, Mars Inc., McDonald’s, Michael Hill International, PepsiCo, Procter & Gamble, 7-Eleven, Tourism Australia, and Unilever.
Early in his career, he lived, worked and studied (part-time) in North America, and ever since Peter has urged many of his staff and students to do likewise. For him, the benefits of personal growth and development of a ‘global mind-set’ far outweigh any culture shock you might initially experience.
Peter holds a B Com (Marketing), MBA (International Business) and PhD (Management).
The centrepiece for his PhD Thesis is ‘Brand Gravity®: Why Line Extensions of National Brands Attract One Another and Line Extensions of Store Brands Repel One Another’ – which has particular relevance for brand owners (manufacturers or retailers) when effectively creating product assortments or portfolios.